"Someone Comes to Town, Someone Leaves Town" - читать интересную книгу автора (Doctorow Cory)

Long Term

Some day, though, paper books will all but go away. We’re already reading more words off of more screens every day and fewer words off of fewer pages every day. You don’t need to be a science fiction writer to see the writing on the wall (or screen, as the case may be).

Now, if you’ve got a poor imagination, you might think that we’ll enter that era with special purpose “ebook readers” that simulate the experience of carrying around “real” books, only digital. That’s like believing that your mobile phone will be the same thing as the phone attached to your wall, except in your pocket. If you believe this sort of thing, you have no business writing sf, and you probably shouldn’t be reading it either.

No, the business and social practice of ebooks will be way, way weirder than that. In fact, I believe that it’s probably too weird for us to even imagine today, as the idea of today’s radio marketplace was incomprehensible to the Vaudeville artists who accused the radio station owners of mass piracy for playing music on the air. Those people just could not imagine a future in which audiences and playlists were statistically sampled by a special “collection society” created by a Congressional anti-trust “consent decree,” said society to hand out money collected from radio stations (who collected from soap manufacturers and other advertisers), to compensate artists. It was inconceivably weird, and yet it made the artists who embraced it rich as hell. The artists who demanded that radio just stop went broke, ended up driving taxis, and were forgotten by history.

I know which example I intend to follow. Giving away books costs me nothing , and actually makes me money. But most importantly, it delivers the very best market-intelligence that I can get.

When you download my book, please: do weird and cool stuff with it. Imagine new things that books are for, and do them. Use it in unlikely and surprising ways. Then tell me about it. Email me with that precious market-intelligence about what electronic text is for, so that I can be the first writer to figure out what the next writerly business model is. I’m an entrepreneur and I live and die by market intel.

Some other writers have decided that their readers are thieves and pirates, and they devote countless hours to systematically alienating their customers. These writers will go broke. Not me—I love you people. Copy the hell out of this thing.