"Chap-03" - читать интересную книгу автора (Biggle Lloyd Jr. - All The Colours Of Darkness)3 Only one New York paper gave the Universal Transmitting
Company’s opening front-page coverage. Other papers across the country treated
the announcement as a filler, usually under the terse heading, AGAIN? There
was little editorial comment. Even the newspaper editors were tired of pointing
out, with suitably cutting sarcasm, that Universal Trans was merely making
propaganda to gain itself a temporary respite from the troubles that plagued it. The average citizen was thoroughly fed up with Universal
Trans. He was not just unenthusiastic, he was uncurious to the point of
indifference. As a result, the hour of the opening found the Universal Trans
terminals everywhere deserted except for employees. The swank, half-finished New York Terminal on Eighth Avenue
south of Pennsylvania Station was no exception. Ron Walker entered at eight-one
that Monday morning, and looked about with the sinking feeling that he’d been
had. Getting the assignment had been a problem, not because anyone else wanted
it, but because his boss wanted no time wasted on Universal Trans, then or ever.
The only thing that kept Walker from turning around and walking out was the
knowledge that he had wasted twenty minutes of his editor’s time in arguing
about the newsworthiness of Universal Trans, and he damned well had to produce
some kind of story. Walker stopped at the information desk and was directed to
the mezzanine, where he found a row of ticket windows backed up by ticket
agents. He asked for a ticket to Philadelphia. He was sold a ticket to
Philadelphia, presented with an artistically printed pamphlet on the joys of
transmitting, issued a free fifty-thousand-dollar insurance policy, and directed
to a passenger gate. There he surrendered his ticket, walked through a turnstile
and down a short passageway that angled off from it, and seconds later found
himself incoherently shouting out his story from a phone booth in Philadelphia.
Almost before his startled editor had hung up Walker was back in New York with a
follow-up story, and minutes after a messenger reached him with a generous sum
for traveling expenses he was on the phone from London. After that performance
not even the most hardened skeptic could deny that Universal Trans was in fact
open for business. But the heat-fogged lethargy of the man in the street was not
easily penetrated on that sultry July day. By ten o’clock there was only a
scattering of pedestrians standing with noses pressed against the towering
plate-glass windows of the Manhattan Terminal. A nattily dressed young man waved
at them from a platform, stepped through a transmitter, and emerged on another
platform eighty feet away, still waving. He moved six feet sideways, stepped
through a second transmitting setup, and returned to his starting place. The average New Yorker watched for three minutes, failed to
figure out the gag, and went his way grumbling. Then at ten o’clock a
Universal Trans employee with a genius for promotion plucked a shapely brunette
from her seat behind a ticket window, sent out for a bathing suit, and set the
young man to chasing her from platform to platform. Within minutes the most
colossal traffic jam in the entire history of Manhattan was under way. It required only one final touch of genius to plunge Eighth
Avenue into complete chaos. At eleven-thirty the terminal manager supervised the
draping of an enormous sign across the front windows. COME IN
AND TRY IT YOURSELF—FREE OF CHARGE! No reliable count was made of the number of people who
transmitted that day. Universal Trans claimed a hundred thousand, which was
absurd, but one reporter watched for an hour with a stop watch, and stated that
a minimum of twenty and a maximum of forty people passed through the lobby
transmitters every minute. In midafternoon a change of procedure limited the
travelers to a one-way trip across the lobby, thus doubling the number that
could be accommodated. Lines still jammed the lobby at midnight, and business was
brisk at the ticket windows. Travelers coming down from Pennsylvania Station to
watch the show found their way into the ticket lines, and as a result arrived at
their destination hours or days before they were expected. The airlines were
receiving an avalanche of cancellations. Wall Street was digging itself out from
a panic of late selling that plunged transportation stocks to unheard-of lows.
Universal Trans stock had probably soared to a spectacular level, but no one
knew for sure because there were no sales. The harassed Universal Trans
stockholders were gloatingly hanging onto it. To any point in the world where Universal Trans chose to set
up a terminal, the traveling time by transmitter was zero; or, to be precise, it
was the time a passenger required to stroll through an entrance gate, down a
short passageway, and out of an exit gate. Boards of directors of many
corporations were in session that Monday night, bleakly contemplating that fact
and weighing its significance. The more farsighted of them found its meaning
ominous, and set about balancing inventories, closing factories, ordering
retoolings, and bellowing frantically at research divisions for new products. The age of the automobile, the air age, were finished.
Demolished. Brushed aside to crumble into ignoble oblivion. And for the first time in three years the directors of the
Universal Transmitting Company went to bed early and slept well. 3 Only one New York paper gave the Universal Transmitting
Company’s opening front-page coverage. Other papers across the country treated
the announcement as a filler, usually under the terse heading, AGAIN? There
was little editorial comment. Even the newspaper editors were tired of pointing
out, with suitably cutting sarcasm, that Universal Trans was merely making
propaganda to gain itself a temporary respite from the troubles that plagued it. The average citizen was thoroughly fed up with Universal
Trans. He was not just unenthusiastic, he was uncurious to the point of
indifference. As a result, the hour of the opening found the Universal Trans
terminals everywhere deserted except for employees. The swank, half-finished New York Terminal on Eighth Avenue
south of Pennsylvania Station was no exception. Ron Walker entered at eight-one
that Monday morning, and looked about with the sinking feeling that he’d been
had. Getting the assignment had been a problem, not because anyone else wanted
it, but because his boss wanted no time wasted on Universal Trans, then or ever.
The only thing that kept Walker from turning around and walking out was the
knowledge that he had wasted twenty minutes of his editor’s time in arguing
about the newsworthiness of Universal Trans, and he damned well had to produce
some kind of story. Walker stopped at the information desk and was directed to
the mezzanine, where he found a row of ticket windows backed up by ticket
agents. He asked for a ticket to Philadelphia. He was sold a ticket to
Philadelphia, presented with an artistically printed pamphlet on the joys of
transmitting, issued a free fifty-thousand-dollar insurance policy, and directed
to a passenger gate. There he surrendered his ticket, walked through a turnstile
and down a short passageway that angled off from it, and seconds later found
himself incoherently shouting out his story from a phone booth in Philadelphia.
Almost before his startled editor had hung up Walker was back in New York with a
follow-up story, and minutes after a messenger reached him with a generous sum
for traveling expenses he was on the phone from London. After that performance
not even the most hardened skeptic could deny that Universal Trans was in fact
open for business. But the heat-fogged lethargy of the man in the street was not
easily penetrated on that sultry July day. By ten o’clock there was only a
scattering of pedestrians standing with noses pressed against the towering
plate-glass windows of the Manhattan Terminal. A nattily dressed young man waved
at them from a platform, stepped through a transmitter, and emerged on another
platform eighty feet away, still waving. He moved six feet sideways, stepped
through a second transmitting setup, and returned to his starting place. The average New Yorker watched for three minutes, failed to
figure out the gag, and went his way grumbling. Then at ten o’clock a
Universal Trans employee with a genius for promotion plucked a shapely brunette
from her seat behind a ticket window, sent out for a bathing suit, and set the
young man to chasing her from platform to platform. Within minutes the most
colossal traffic jam in the entire history of Manhattan was under way. It required only one final touch of genius to plunge Eighth
Avenue into complete chaos. At eleven-thirty the terminal manager supervised the
draping of an enormous sign across the front windows. COME IN
AND TRY IT YOURSELF—FREE OF CHARGE! No reliable count was made of the number of people who
transmitted that day. Universal Trans claimed a hundred thousand, which was
absurd, but one reporter watched for an hour with a stop watch, and stated that
a minimum of twenty and a maximum of forty people passed through the lobby
transmitters every minute. In midafternoon a change of procedure limited the
travelers to a one-way trip across the lobby, thus doubling the number that
could be accommodated. Lines still jammed the lobby at midnight, and business was
brisk at the ticket windows. Travelers coming down from Pennsylvania Station to
watch the show found their way into the ticket lines, and as a result arrived at
their destination hours or days before they were expected. The airlines were
receiving an avalanche of cancellations. Wall Street was digging itself out from
a panic of late selling that plunged transportation stocks to unheard-of lows.
Universal Trans stock had probably soared to a spectacular level, but no one
knew for sure because there were no sales. The harassed Universal Trans
stockholders were gloatingly hanging onto it. To any point in the world where Universal Trans chose to set
up a terminal, the traveling time by transmitter was zero; or, to be precise, it
was the time a passenger required to stroll through an entrance gate, down a
short passageway, and out of an exit gate. Boards of directors of many
corporations were in session that Monday night, bleakly contemplating that fact
and weighing its significance. The more farsighted of them found its meaning
ominous, and set about balancing inventories, closing factories, ordering
retoolings, and bellowing frantically at research divisions for new products. The age of the automobile, the air age, were finished.
Demolished. Brushed aside to crumble into ignoble oblivion. And for the first time in three years the directors of the
Universal Transmitting Company went to bed early and slept well. |
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