"From Ivory Tower To Privy Wall On The Art Of Propaganda" - читать интересную книгу автора (Rockwell George L)

FROM IVORY TOWER TO PRIVY WALL: ON THE ART OF PROPAGANDA


FROM IVORY TOWER TO PRIVY WALL: ON THE ART OF PROPAGANDA



by George Lincoln Rockwell (circa 1966)
If each of the men in the fable about the blind men and the elephant were
required to construct a model of an elephant, there would be three very
different models. The blind man who felt only the tail would build a model as he
described an elephant in the fable -- as "a sort of rope." The blind man who
felt the leg and said an elephant was like a tree would produce a tree-like
"elephant," while the man who felt only the trunk would construct his "elephant"
like a snake.
Most men I have met in politics consider themselves automatically experts in the
field of propaganda. But almost all of them make the same type of basic error in
their propaganda as did the blind men in describing and reconstructing an
elephant; both suffer from insufficient experience with the subject. A
right-wing businessman, when he gets sick, doesn't try to doctor himself, nor
does he try to practice law himself, nor does he even try to do his own
advertising. He hires professional experts to do these highly technical jobs for
him. But when that same right-wing businessman wants to move the people of a
whole nation to an understanding of our national peril, he doesn't hesitate to
spend relatively huge sums trying to write and produce his own amateur
propaganda. In almost every case he produces propaganda which he likes,
completely forgetting in his political excitement that the art of propaganda
(and advertising) is not in producing that which one likes and admires one's
self, but that which will produce the effect desired -- sales in the case of
advertising and political conviction in the case of propaganda. Because he is
able to think, he presumes that his audience is also able to think ╨ a
completely unwarranted assumption. Because he himself is repelled by crudeness
and exaggeration, he makes his pitch factual, logical, and usually subtle. In
addition to this foolishness, he also forgets that the average man in the street
is emotionally assaulted during all his waking hours by advertising brilliantly
designed by experts to capture attention through the most powerful kind of
psychological impact. The average right wing piece, crowded onto a page,
verbose, and dull, is not only not able to win the attention of the average man
amid all this competition, but positively repels him.
Even worse propaganda mistakes are made by both those at the top and those at
the bottom of the right-wing intellectual spectrum. Because they can't read and
understand "them big words," the Klan types are "agin'" anything other than the
crudest and most brutal of approaches. "Hit 'em 'longside the haid with a
two-by-four," is the motto of these boys, and any attempt to produce anything
else is likely to get you called a "Communist-Jew spy," or get you hit
"'longside the haid" yourself. This type loves the American Nazi Party's "Boat
Ticket to Africa" and the Stormtrooper, for instance, but rages that the
Rockwell Report is too "long" and "dull."
At the other extreme is the Ph.D. right-winger who hurriedly claps his hand over
his mouth and gulps in nausea when one shows him something like our all-time