"From Ivory Tower To Privy Wall On The Art Of Propaganda" - читать интересную книгу автора (Rockwell George L)

most popular propaganda piece, our "Boat Ticket to Africa," full of expressions
such as "nigger-armpit stench" and the like. Because this refined gentleman
prefers to read Spengler or Gobineau, he can't imagine that the ideas of these
men might be gotten across to a semi- literate farmer better with a "boat
ticket" than with a volume of Houston Stewart Chamberlain.
In the middle group are the Birch-type blind men who produce millions and
millions of dollars worth of wasted propaganda; wasted because it is not
designed to do the job they really want and need done, but is instead what they
like to hear. These people have never yet stopped to reflect that in order to
win they need not just the thinkers -- the right-wingers, the bourgeois, rich
folks, and the rest of the elite minority ╨ but the vast masses of the people
who support demagogues like Johnson, FDR, and Kennedy. Goldwater's catastrophe
was the result of producing propaganda and campaigns designed to win thinkers
instead of masses. The result was that twenty-seven million Goldwater thinkers
were swamped at the polls by some forty-three million Johnson wishers and
hopers, who can never, never, never be reached by "conservative" logic, facts,
and boring, sissy tea parties.
The worst waste of money I have ever seen in the whole field of propaganda was
the special Sunday supplement the Birch Society put out not so long ago in
newspapers all over America. It cost as much as a quarter of a million dollars
in some cities. Had it been designed to appeal to the mass, the "average man,"
the man who votes with his heart instead of his head, it could have been worth
the millions it took to publish. But it was foolishly aimed at a relatively tiny
minority. On the front cover, in full color, it showed a typical Birch Society
meeting, in the home of a man obviously wealthy ╨ in the kind of living room
which would make the average, working-class, overalled American uncomfortable.
The Birchers were sitting around sipping tea with their pinkies daintily
extended, and the whole atmosphere was foreign, ridiculous, and even painful to
the man in overalls -- to America's millions of "ordinary Joes." There might
have been some sense in printing that piece in Fortune. But to spend money to
put that advertisement (which could reach only the rich and the sophisticated)
in a mass medium, at the cost of a mass medium, was the kind of thoughtlessness
which keeps the right wing powerless, eternally defeated, and discouraged.
Does this mean that the Birch Society's high-level appeal is a total waste?
Should all their propaganda be like that of the Klan? An elephant is neither all
leg nor all tail nor all trunk. A complete, whole elephant needs all of these
parts to live. The Jews, masters of the art of propaganda that they are (unlike
the right wing), have understood this fundamental truth and have organized their
"pitch" to appeal to all levels.
For the kids and the primitives -- for the "masses" -- the Jews produce comic
books and comic strips; crude, apparently "obvious" television programs, movies,
and radio presentations; and the sort of printed material one can find in True
Confessions and similar magazines - or on privy walls.
For the lower-middle classes, they provide pseudo-"objective" and thoughtful
television "documentaries," which flatter the unthinking bourgeois into
imagining that they are participating in a scholarly and high-level "study" of a
controversial subject, while actually the Jews are pumping into their smug,
ego-blinded minds massive doses of raw lies and hatred. They also provide this
kind of "intellectual" pap in Look, Life, and other mass-circulation
periodicals.