"Реклама: Новые технологии в России" - читать интересную книгу автора (Феофанов Олег)

╨Ю╨╜╨╕ ╨▒╤Л╨▓╨░╤О╤В ╤А╨░╨╖╨╜╤Л╨╡, ╤Н╤В╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕: ╨▒╨╕╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╡, ╨╝╨░╤В╨╡╤А╨╕╨░╨╗╤М╨╜╤Л╨╡, ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡, ╨┤╤Г╤Е╨╛╨▓╨╜╤Л╨╡, ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╤Б╨╛╤Е╤А╨░╨╜╨╡╨╜╨╕╤П ╨╕╨╗╨╕ ╨┐╨╛╨▓╤Л╤И╨╡╨╜╨╕╤П ╤Б╨▓╨╛╨╡╨│╨╛ ╤Б╤В╨░╤В╤Г╤Б╨░ ╨╕ ╨╝╨╜╨╛╨│╨╕╨╡, ╨╝╨╜╨╛╨│╨╕╨╡ ╨┤╤А╤Г╨│╨╕╨╡. ╨г ╤А╨░╨╖╨╜╤Л╤Е ╨╗╤О╨┤╨╡╨╣ тАФ ╤А╨░╨╖╨╜╤Л╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕. ╨Ь╨╡╨╜╤П ╨╜╨╡ ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╗╨╛ ╤Г╨▓╨╕╨┤╨╡╨╜╨╜╨╛╨╡ ╨▓ ┬л╨н╨║╤Б╤В╤А╨░ ╨Ь┬╗ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╨╡ ╨╛ ╤В╨╛╨╝, ╤З╤В╨╛ ╤Д╨╕╤А╨╝╨░ ╤В╨░╨║╨░╤П-╤В╨╛ ╨┐╤А╨╛╨┤╨░╨╡╤В ╨╗╨╕╤Б╤В╨╛╨▓╨╛╨╡ ╨╢╨╡╨╗╨╡╨╖╨╛. ╨Т╨╛╨╖╨╝╨╛╨╢╨╜╨╛, ╨╛╨╜╨╛ ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╤Г╨╡╤В ╨┤╨░╤З╨╜╨╕╨║╨╛╨▓ ╨╕╨╗╨╕ ╨╗╤О╨┤╨╡╨╣ ╨╕╨╖ ╤Б╤В╤А╨╛╨╕╤В╨╡╨╗╤М╨╜╤Л╤Е ╤Д╨╕╤А╨╝. ╨Э╨╛ ╨╜╨╡ ╨╝╨╡╨╜╤П. ╨г ╨╝╨╡╨╜╤П ╨╜╨╡╤В ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨▓ ╨╗╨╕╤Б╤В╨╛╨▓╨╛╨╝ ╨╢╨╡╨╗╨╡╨╖╨╡. ╨Ш╨╗╨╕ ╨▓╨╛╤В ╨╡╤Й╨╡. ╨Э╨░ ╨Ы╨╡╨╜╨╕╨╜╨│╤А╨░╨┤╤Б╨║╨╛╨╝ ╨┐╤А╨╛╤Б╨┐╨╡╨║╤В╨╡, ╨╜╨╡╨┤╨░╨╗╨╡╨║╨╛ ╨╛╤В ╨╝╨╛╨╡╨│╨╛ ╨┤╨╛╨╝╨░ ╨╜╨░ ╨║╤А╤Л╤И╨╡ ╨▒╤Л╨╗╨░ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨╗╨╡╨╜╨░ ╨│╨╕╨│╨░╨╜╤В╤Б╨║╨░╤П ╤Б╨▓╨╡╤В╨╛╨▓╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░ ╤Д╨╕╤А╨╝╤Л Chappell. ╨Ю╨╜╨░ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╗╨░ ╨┤╨▓╤Г╤В╨░╨▓╤А╨╛╨▓╤Л╨╡ ╨▒╨░╨╗╨║╨╕ ╨╕ ╤А╨╡╨╗╤М╤Б╤Л. ╨в╨░╨║╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░ ╨▒╤Л╨╗╨░ ╨▒╤Л ╤Г╨╝╨╡╤Б╤В╨╜╨░ ╨▓ ╨║╨░╨║╨╛╨╝-╨╜╨╕╨▒╤Г╨┤╤М ╤В╨╡╤Е╨╜╨╕╤З╨╡╤Б╨║╨╛╨╝ ╨╢╤Г╤А╨╜╨░╨╗╨╡, ╨░ ╨╜╨╡ ╨╜╨░ ╨║╤А╤Л╤И╨╡. ╨Т╨╡╨┤╤М ╨┤╨▓╤Г╤В╨░╨▓╤А╨╛╨▓╨░╤П ╨▒╨░╨╗╨║╨░ тАФ ╨╜╨╡ ╤Б╨╕╨│╨░╤А╨╡╤В╤Л ╨╕╨╗╨╕ ╤П╤Б╤В╨▓╨░ McDonald's, ╤З╤М╤П ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╤М╤Б╨║╨░╤П ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╤П ╨╜╨╡╤Б╤А╨░╨▓╨╜╨╡╨╜╨╜╨╛ ╤И╨╕╤А╨╡.
╨Ъ╨╛╨╜╨╡╤З╨╜╨╛, ╨╡╤Б╤В╤М ╨╕ ┬л╨▓╤Б╨╡╨╛╨▒╤Й╨╕╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕┬╗, ╨┐╤А╨╡╨╢╨┤╨╡ ╨▓╤Б╨╡╨│╨╛ ╨▒╨╕╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╡, ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╕╨▓╨░╤О╤Й╨╕╨╡ ╨╜╨░╤И╤Г ╨╢╨╕╨╖╨╜╨╡╨┤╨╡╤П╤В╨╡╨╗╤М╨╜╨╛╤Б╤В╤М: ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М ╨▓ ╨┐╨╕╤Й╨╡, ╤Б╨╜╨╡, ╨╖╨┤╨╛╤А╨╛╨▓╤М╨╡, ╨╜╨╛╤А╨╝╨░╨╗╤М╨╜╨╛╨╣ ╨╛╨║╤А╤Г╨╢╨░╤О╤Й╨╡╨╣ ╤Б╤А╨╡╨┤╨╡ ╨╕ ╤В. ╨┤. ╨н╤В╨╛ ╨╕ ╨╜╨╡╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┤╤Г╤Е╨╛╨▓╨╜╤Л╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ тАФ ╨▓ ╨╛╨▒╤Й╨╡╨╜╨╕╨╕, ╨┤╨╛╨▒╤А╨╛╨╝ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╕ ╨╛╨║╤А╤Г╨╢╨░╤О╤Й╨╕╤Е.
╨а╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╤Г ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╨┤╨╕╤Д╤Д╨╡╤А╨╡╨╜╤Ж╨╕╨░╤Ж╨╕╤О ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣: ╤Г ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨╕╨╗╨╕ ╨┤╨╡╨╝╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е ╨│╤А╤Г╨┐╨┐ ╨╛╨╜╨╕ ╨╝╨╛╨│╤Г╤В ╤А╨░╨┤╨╕╨║╨░╨╗╤М╨╜╨╛ ╨▓╨░╤А╤М╨╕╤А╨╛╨▓╨░╤В╤М╤Б╤П. ╨С╨╛╨╗╨╡╨╡ ╤В╨╛╨│╨╛ тАФ ╨╝╨╛╨│╤Г╤В ╨▒╤Л╤В╤М ╨┤╨╕╨░╨╝╨╡╤В╤А╨░╨╗╤М╨╜╨╛ ╨┐╤А╨╛╤В╨╕╨▓╨╛╨┐╨╛╨╗╨╛╨╢╨╜╤Л╨╝╨╕. ╨а╨╡╨║╨╗╨░╨╝╨░, ╨╜╨╡ ╤Г╤З╨╕╤В╤Л╨▓╨░╤О╤Й╨░╤П ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М ╤В╨╛╨╣ ╨╕╨╗╨╕ ╨╕╨╜╨╛╨╣ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕, ╨▒╨╡╤Б╤Б╨╝╤Л╤Б╨╗╨╡╨╜╨╜╨░.
╨Т ╤Б╤А╨╡╨┤╨╡ ╤А╨╛╤Б╤Б╨╕╨╣╤Б╨║╨╕╤Е ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╨╛╨▓ ╨┤╨░╨▓╨╜╨╛ ╤Г╨╢╨╡ ╨║╨╛╤З╤Г╨╡╤В ╤В╨░╨║╨░╤П ╤И╤Г╤В╨║╨░: ┬л╨Я╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╨╗╤О╨┤╨╡╨╣ ╨╜╨╡ ╤З╨╕╤В╨░╨╡╤В ╤А╨╡╨║╨╗╨░╨╝╤Л. ╨Я╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╤В╨╡╤Е, ╨║╤В╨╛ ╨╡╨╡ ╤З╨╕╤В╨░╨╡╤В, ╨╜╨╡ ╨╛╨▒╤А╨░╤В╨╕╤В ╨▓╨╜╨╕╨╝╨░╨╜╨╕╤П ╨╜╨░ ╨▓╨░╤И╨╡ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╨╡. ╨Я╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╨╕╨╖ ╤В╨╡╤Е, ╨║╤В╨╛ ╨╡╨│╨╛ ╨╖╨░╨╝╨╡╤В╨╕╤В, ╨╜╨╡ ╤Б╤В╨░╨╜╨╡╤В ╨╡╨│╨╛ ╤З╨╕╤В╨░╤В╤М. ╨Я╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╨╕╨╖ ╤В╨╡╤Е, ╨║╤В╨╛ ╨╡╨│╨╛ ╨┐╤А╨╛╤З╤В╨╡╤В, ╨╜╨╡ ╨┐╤А╨╕╨┤╨░╤Б╤В ╨╡╨╝╤Г ╨╖╨╜╨░╤З╨╡╨╜╨╕╤П. ╨Я╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╨╕╨╖ ╤В╨╡╤Е, ╨║╤В╨╛ ╨┐╤А╨╕╨┤╨░╤Б╤В ╨╡╨╝╤Г ╨╖╨╜╨░╤З╨╡╨╜╨╕╨╡, ╨╜╨╡ ╨┐╨╛╨▓╨╡╤А╨╕╤В ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╤О. ╨Э╨░╨║╨╛╨╜╨╡╤Ж, ╨┐╨╛╨╗╨╛╨▓╨╕╨╜╨░ ╨╕╨╖ ╤В╨╡╤Е, ╨║╤В╨╛ ╨┐╨╛╨▓╨╡╤А╨╕╤В, ╨╜╨╡ ╨╝╨╛╨╢╨╡╤В ╤Б╤З╨╕╤В╨░╤В╤М╤Б╤П ╨▓╨░╤И╨╕╨╝╨╕ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П╨╝╨╕ тАФ ╨╕╨╝ ╨▓╨░╤И╨╕ ╤В╨╛╨▓╨░╤А╤Л ╨╜╨╡ ╨╜╤Г╨╢╨╜╤Л!┬╗. ╨Ъ╨╛╨╜╨╡╤З╨╜╨╛, ╤Н╤В╨╛ ╤В╨╛╨╗╤М╨║╨╛ ╤И╤Г╤В╨║╨░. ╨Э╨╛ ╨▓ ╨║╨░╨╢╨┤╨╛╨╣ ╤И╤Г╤В╨║╨╡, ╨╡╤Б╤В╤М, ╨║╨░╨║ ╨╕╨╖╨▓╨╡╤Б╤В╨╜╨╛, ╨┤╨╛╨╗╤П ╨╕╤Б╤В╨╕╨╜╤Л.
╨Ъ╨░╨║ ╨╜╨░╨╣╤В╨╕ ╤В╨╡╤Е, ╨║╨╛╨╝╤Г ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╡╨╝╤Л╨╡ ╤В╨╛╨▓╨░╤А╤Л ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╨╜╤Г╨╢╨╜╤Л? ╨Ш╨╖╨▓╨╡╤З╨╜╤Л╨╣ ╨╕ ╨▓╨░╨╢╨╜╤Л╨╣ ╨▓╨╛╨┐╤А╨╛╤Б ╨┤╨╗╤П ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╨░. ╨Ю╤В╨▓╨╡╤В тАФ ╨┐╨╛╨╕╤Б╨║╨╕ ╤В╨░╨║ ╨╜╨░╨╖╤Л╨▓╨░╨╡╨╝╨╛╨╣ ┬л╤Ж╨╡╨╗╨╡╨▓╨╛╨╣ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕┬╗, ╤В. ╨╡. ╤В╨╡╤Е, ╨║╤В╨╛ ╨┐╨╛ ╤В╨╡╨╝ ╨╕╨╗╨╕ ╨╕╨╜╤Л╨╝ ╨┐╤А╨╕╤З╨╕╨╜╨░╨╝ ╨┤╨╛╨╗╨╢╨╡╨╜ ╨▒╤Л╤В╤М ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜ ╨▓ ╨▓╨░╤И╨╡╨╝ ╤В╨╛╨▓╨░╤А╨╡. ╨Ш╨╜╤Л╨╝╨╕ ╤Б╨╗╨╛╨▓╨░╨╝╨╕ тАФ ╨┐╤А╨╕╨▒╨╗╨╕╨╖╨╕╤В╤М ╨▓╨░╤И╨╕ ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╡╨╜╨╕╤П ╨║ ╤Б╨┐╨╡╨║╤В╤А╤Г ╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨╣ (╤Ж╨╡╨╗╨╡╨▓╨╛╨╣) ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕.
╨Ф╨╗╤П ╤Н╤В╨╛╨│╨╛ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨▓╤Л╤П╤Б╨╜╨╕╤В╤М: ╨║╤В╨╛ ╨╢╨╡ ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤Н╤В╤Г ╤Ж╨╡╨╗╨╡╨▓╤Г╤О ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╤О. ╨п╤Б╨╜╨╛, ╤З╤В╨╛ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╡╨╝╤Л╨╡ ╨┐╨╛ ╨в╨Т ╤А╨╛╤Б╨║╨╛╤И╨╜╤Л╨╡ ╨╖╨░╨╝╨║╨╕ ╨▓ ╨Ш╤Б╨┐╨░╨╜╨╕╨╕ тАФ ╨╜╨╡ ╨┤╨╗╤П ┬л╤И╨╕╤А╨╛╨║╨╛╨╣┬╗ ╨┐╤Г╨▒╨╗╨╕╨║╨╕. ╨п╤Б╨╜╨╛, ╤З╤В╨╛ ╨╢╨╡╨▓╨░╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤А╨╡╨╖╨╕╨╜╨║╨╕ ╨╕ ╨▓╤Б╤П╨║╨╕╨╡ ╤И╨╛╨║╨╛╨╗╨░╨┤╨║╨╕ тАФ ╨▓ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╝ ╨┤╨╗╤П ╨╝╨╛╨╗╨╛╨┤╨╡╨╢╨╕. ╨п╤Б╨╜╨╛, ╤З╤В╨╛ ╨▓╨╡╤А╨╝╤Г╤В ┬лMartini┬╗ тАФ ╨╜╨╡ ╨┤╨╗╤П ╨░╨╗╨║╨╛╨│╨╛╨╗╨╕╨║╨╛╨▓, ╨░ ╨┤╨╗╤П ┬л╨╕╨╖╤Л╤Б╨║╨░╨╜╨╜╨╛╨╣┬╗ ╨┐╤Г╨▒╨╗╨╕╨║╨╕ ╨╕╨╗╨╕ ╨┤╨╗╤П ╤В╨╡╤Е, ╨║╤В╨╛ ╤Е╨╛╤З╨╡╤В ╨╡╨╣ ╨┐╨╛╨┤╤А╨░╨╢╨░╤В╤М. ╨п╤Б╨╜╨╛, ╤З╤В╨╛ ╤Б╤В╨╕╤А╨░╨╗╤М╨╜╤Л╨╡ ╨┐╨╛╤А╨╛╤И╨║╨╕ тАФ ╨┤╨╗╤П ╨┤╨╛╨╝╨╛╤Е╨╛╨╖╤П╨╡╨║. ╨Ц╨╡╨╜╤Б╨║╨╕╨╡ ╨┐╤А╨╛╨║╨╗╨░╨┤╨║╨╕ тАФ ╨┤╨╗╤П ╨╢╨╡╨╜╤Й╨╕╨╜...
╨Ъ╨╛╤А╨╛╤З╨╡ тАФ ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╤Г ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╤Б╨╛╤Б╤В╨░╨▓╨╕╤В╤М ┬л╨┐╨╛╤А╤В╤А╨╡╤В┬╗ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╤П ╤А╨╡╨║╨╗╨░╨╝╨╕╤А╤Г╨╡╨╝╨╛╨│╨╛ ╨┐╤А╨╛╨┤╤Г╨║╤В╨░. ╨Ф╨╗╤П ╨╛╨┤╨╜╨╕╤Е ╤В╨╛╨▓╨░╤А╨╛╨▓ ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╤П ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨▓╨╡╤Б╤М╨╝╨░ ╨╛╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╜╨╛╨╣. ╨Ф╨╗╤П ╨┤╤А╤Г╨│╨╕╤Е тАФ ╨╜╨╡╨╛╨▒╤Л╤З╨░╨╣╨╜╨╛ ╤И╨╕╤А╨╛╨║╨╛╨╣. ╨Э╨░ ╤Н╤В╨╛╨╣ ╨╛╤Б╨╜╨╛╨▓╨╡ ╨╕ ╤Б╤В╤А╨╛╨╕╤В╤Б╤П ╨║╨╛╨╜╤Ж╨╡╨┐╤Ж╨╕╤П ╤А╨╡╨║╨╗╨░╨╝╨╜╨╛╨╣ ╨║╨░╨╝╨┐╨░╨╜╨╕╨╕.
╨Э╨╛ ╨▓╨╛╨╖╨▓╤А╨░╤В╨╕╨╝╤Б╤П ╨║ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░╨╝ ╨╝╨╛╤В╨╕╨▓╨░╤Ж╨╕╨╕. ╨Я╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕ ╨▒╤Л╨▓╨░╤О╤В ╨╛╤Б╨╛╨╖╨╜╨░╨╜╨╜╤Л╨╝╨╕ ╨╕ ╨╜╨╡╨╛╤Б╨╛╨╖╨╜╨░╨╜╨╜╤Л╨╝╨╕. ╨а╨╡╨║╨╗╨░╨╝╨░ ╨╝╨╛╨╢╨╡╤В ╨╕ ╨┤╨╛╨╗╨╢╨╜╨░ ┬л╨┐╨╛╨┤╤Б╨║╨░╨╖╨░╤В╤М┬╗ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤О ╨╡╨│╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕.
╨Ю╤Б╨╛╨╖╨╜╨░╨╜╨╜╨░╤П ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М ╨┐╤А╨╡╨▓╤А╨░╤Й╨░╨╡╤В╤Б╤П ╨▓ ╨╕╨╜╤В╨╡╤А╨╡╤Б. ╨Ч╨┤╨╡╤Б╤М ╨╛╨▒╤К╨╡╨║╤В╨╕╨▓╨╜╤Л╨╣ ╤Д╨░╨║╤В╨╛╤А тАФ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М, ╨┐╤А╨╛╨┐╤Г╤Б╨║╨░╨╡╤В╤Б╤П ╤З╨╡╤А╨╡╨╖ ╤Б╨╛╨╖╨╜╨░╨╜╨╕╨╡ ╨╕ ╤Б╨╛╨╛╤В╨╜╨╛╤Б╨╕╤В╤Б╤П ╤Б ╨╢╨╕╨╖╨╜╨╡╨╜╨╜╤Л╨╝ ╨╛╨┐╤Л╤В╨╛╨╝ ╨╗╨╕╤З╨╜╨╛╤Б╤В╨╕ ╨╕ ╨╡╨╡ ╨▓╨╛╨╖╨╝╨╛╨╢╨╜╨╛╤Б╤В╤П╨╝╨╕ ╤А╨╡╨░╨╗╨╕╨╖╨╛╨▓╨░╤В╤М ╤Н╤В╤Г ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М. ╨Ч╨░╨┤╨░╤З╨░ ╤А╨╡╨║╨╗╨░╨╝╤Л тАФ ╨╜╨░╨┐╤А╨░╨▓╨╕╤В╤М ╨╕╨╜╤В╨╡╤А╨╡╤Б ╨▓ ╨╜╤Г╨╢╨╜╨╛╨╡ ╨┤╨╗╤П ╨╜╨╡╨╡ ╤А╤Г╤Б╨╗╨╛ ╨╜╨░ ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨╡╨╜╨╕╨╡ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨│╨╛ ╤В╨╛╨▓╨░╤А╨░ ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕. ╨Ф╨╛╨║╨░╨╖╨░╤В╤М, ╤Г╨▒╨╡╨┤╨╕╤В╤М, ╤З╤В╨╛ ╤В╨░╨║╨╕╨╝ ╨┐╤Г╤В╨╡╨╝ ╨╗╨╡╨│╨║╨╛ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╕╤В╤М ╨▓╨╛╨╖╨╜╨╕╨║╤И╨╕╨╣ ╨╕╨╜╤В╨╡╤А╨╡╤Б.
╨Х╤Б╤В╤М ╨╡╤Й╨╡ ╨┤╨▓╨░ ╨▓╨╡╤Б╤М╨╝╨░ ╤Б╤Г╨▒╤К╨╡╨║╤В╨╕╨▓╨╜╤Л╤Е ╤Д╨░╨║╤В╨╛╤А╨░ тАФ ╤Б╨╕╤Б╤В╨╡╨╝╨░ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣ ╨╕ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░. ╨б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛ ╨│╨╛╨▓╨╛╤А╤П, ╨╕╤Е ╨╝╨╜╨╛╨│╨╛, ┬л╨┐╨╛╨▒╨╛╤З╨╜╤Л╤Е┬╗ ╤Д╨░╨║╤В╨╛╤А╨╛╨▓, ╨▓╨╗╨╕╤П╤О╤Й╨╕╤Е ╨╜╨░ ╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ ╨╕╨╜╤В╨╡╤А╨╡╤Б╨░. ╨Э╨╛ ╤Н╤В╨╕ ╨┤╨▓╨░ ╤Д╨░╨║╤В╨╛╤А╨░ ╤З╤А╨╡╨╖╨▓╤Л╤З╨░╨╣╨╜╨╛ ╨▓╨░╨╢╨╜╤Л ╨┤╨╗╤П ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╨░.
╨г ╨║╨░╨╢╨┤╨╛╨╣ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨╣ ╨│╤А╤Г╨┐╨┐╤Л, ╨▒╨╛╨╗╨╡╨╡ ╤В╨╛╨│╨╛ тАФ ╤Г ╨║╨░╨╢╨┤╨╛╨│╨╛ ╤З╨╡╨╗╨╛╨▓╨╡╨║╨░ ╨▓ ╤Е╨╛╨┤╨╡ ╨╢╨╕╨╖╨╜╨╡╨╜╨╜╨╛╨╣ ╨┐╤А╨░╨║╤В╨╕╨║╨╕ ╤Б╨║╨╗╨░╨┤╤Л╨▓╨░╨╡╤В╤Б╤П ╤Б╨▓╨╛╤П ╤Б╨╕╤Б╤В╨╡╨╝╨░ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣. ╨Я╨╛╨╝╨╜╨╕╤В╨╡: ┬л╨Ъ╨╛╨╝╤Г тАФ ╨┐╨╛╨┐╨░╨┤╤М╤П, ╨║╨╛╨╝╤Г тАФ ╤Б╨▓╨╕╨╜╤П╤З╨╕╨╣ ╤Е╤А╤П╤Й╨╕╨║┬╗? ╨Ю╤Б╨╛╨▒╨╡╨╜╨╜╨╛ ╨╛╤В╨╗╨╕╤З╨░╤О╤В╤Б╤П ╤Б╨╕╤Б╤В╨╡╨╝╤Л ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣ ╨▓ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╨┤╨╡╨╝╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е ╨│╤А╤Г╨┐╨┐╨░╤Е. ╨в╨╛, ╤З╤В╨╛ ╤Б╤З╨╕╤В╨░╨╡╤В╤Б╤П ╨▓╨░╨╢╨╜╤Л╨╝ ╨▓ ╨╝╨╛╨╗╨╛╨┤╨╡╨╢╨╜╨╛╨╣ ╤Б╤А╨╡╨┤╨╡, ╨╝╨╛╨╢╨╡╤В ╤Б╨╛╨▓╨╡╤А╤И╨╡╨╜╨╜╨╛ ╨╛╤В╨▓╨╡╤А╨│╨░╤В╤М╤Б╤П ╨┐╨╡╨╜╤Б╨╕╨╛╨╜╨╡╤А╨░╨╝╨╕. ╨Ш, ╨║╨╛╨╜╨╡╤З╨╜╨╛, тАФ ╨╜╨░╨╛╨▒╨╛╤А╨╛╤В. ╨б╨║╨░╨╢╨╡╨╝, ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л ╨╝╨╛╨┤╤Л ╨╝╨╛╨│╤Г╤В ╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╤В╤М ╨╝╨╛╨╗╨╛╨┤╨╡╨╢╤М, ╨╜╨╛ ╨╛╤Б╤В╨░╨▓╨╗╤П╤О╤В ╤А╨░╨▓╨╜╨╛╨┤╤Г╤И╨╜╤Л╨╝╨╕ ╨╗╤О╨┤╨╡╨╣ ╨┐╨╛╨╢╨╕╨╗╨╛╨│╨╛ ╨▓╨╛╨╖╤А╨░╤Б╤В╨░. ╨Ь╨╛╨┤╨░ ╨╛╨▒╤Л╤З╨╜╨╛ ╨╜╨╡ ╨▓╤Е╨╛╨┤╨╕╤В ╨▓ ╤Б╨╕╤Б╤В╨╡╨╝╤Г ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣ ╤Н╤В╨╛╨╣ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨╣ ╨│╤А╤Г╨┐╨┐╤Л.
╨Т╨░╨╢╨╜╨░ ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╤Б╨╕╤Б╤В╨╡╨╝╨░ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣, ╨╜╨╛ ╨╕ ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л ╨▓ ╨╜╨╡╨╣. ╨Ш╨╜╨╛╨│╨┤╨░ ╤Н╤В╨╕ ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л ╨┐╤А╨╕╨╛╨▒╤А╨╡╤В╨░╤О╤В ╨┐╨░╤А╨░╨┤╨╛╨║╤Б╨░╨╗╤М╨╜╤Л╨╣, ╨░ ╤В╨╛ ╨╕ ╨░╨╜╨╡╨║╨┤╨╛╤В╨╕╤З╨╡╤Б╨║╨╕╨╣ ╤Е╨░╤А╨░╨║╤В╨╡╤А. ╨Ю╨┤╨╕╨╜ ╤Д╤А╨░╨╜╤Ж╤Г╨╖╤Б╨║╨╕╨╣ ╨╢╤Г╤А╨╜╨░╨╗╨╕╤Б╤В ╨┐╤А╨╛╨▓╨╡╨╗ ╨╛╨┐╤А╨╛╤Б ╤Б╤А╨╡╨┤╨╕ ╤Н╨║╤Б╨║╤Г╤А╤Б╨╛╨▓╨╛╨┤╨╛╨▓ ╨╖╨╜╨░╨╝╨╡╨╜╨╕╤В╨╛╨│╨╛ ╨┐╨░╤А╨╕╨╢╤Б╨║╨╛╨│╨╛ ╨Ы╤Г╨▓╤А╨░. ╨Ю╨╜ ╤Е╨╛╤В╨╡╨╗ ╨▓╤Л╤П╤Б╨╜╨╕╤В╤М, ╨║╨░╨║╨╛╨╣ ╨▓╨╛╨┐╤А╨╛╤Б ╤З╨░╤Й╨╡ ╨▓╤Б╨╡╨│╨╛ ╨╖╨░╨┤╨░╤О╤В ╨╕╨╝ ╨┐╨╛╤Б╨╡╤В╨╕╤В╨╡╨╗╨╕ ╨╝╤Г╨╖╨╡╤П. ╨Т╨╛╤В ╨╛╨╜: ┬л╨з╨╡╨╝ ╨▓╤Л ╨┐╨╛╨║╤А╤Л╨▓╨░╨╡╤В╨╡ ╨┐╨░╤А╨║╨╡╤В, ╤З╤В╨╛ ╨╛╨╜ ╤В╨░╨║ ╨▒╨╗╨╡╤Б╤В╨╕╤В?┬╗.
╨Э╨╡ ╤В╨░╨║ ╨┤╨░╨▓╨╜╨╛ ╨Т╤Б╨╡╤А╨╛╤Б╤Б╨╕╨╣╤Б╨║╨╕╨╣ ╤Ж╨╡╨╜╤В╤А ╨┐╨╛ ╨╕╨╖╤Г╤З╨╡╨╜╨╕╤О ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨╝╨╜╨╡╨╜╨╕╤П ╨┐╤А╨╛╨▓╨╡╨╗ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╡: ╤З╤В╨╛ ╨╕ ╨║╨░╨║ ╤Ж╨╡╨╜╤П╤В ╨▓ ╨а╨╛╤Б╤Б╨╕╨╕. ╨г╤З╨░╤Б╤В╨╜╨╕╨║╨╕ ╨╛╨┐╤А╨╛╤Б╨░ ╤В╨░╨║ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╨╗╨╕ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╜╤Л╨╡ ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л: ╨╖╨┤╨╛╤А╨╛╨▓╤М╨╡ (89 %), ╨┤╨╡╤В╨╕ (73 %), ╤Б╨╡╨╝╤М╤П (70 %), ╨╝╤Г╨╢ ╨╕╨╗╨╕ ╨╢╨╡╨╜╨░ (55 %), ╨┤╨╡╨╜╤М╨│╨╕ (55 %). ╨Ч╨░╤В╨╡╨╝ ╤Б ╨▒╨╛╨╗╤М╤И╨╕╨╝ ╨╛╤В╤А╤Л╨▓╨╛╨╝ ╨╕╨┤╨╡╤В ╤А╨░╨▒╨╛╤В╨░ (30 %), ╨┤╨╡╨╝╨╛╨║╤А╨░╤В╨╕╤П ╨╕ ╨▓╤Б╨╡ ╤Б╨▓╨╛╨▒╨╛╨┤╤Л (10%).
╨Ю╨▒╤А╨░╤В╨╕╤В╨╡ ╨▓╨╜╨╕╨╝╨░╨╜╨╕╨╡ ╨╜╨░ ╤Б╤В╤А╤Г╨║╤В╤Г╤А╤Г ╤В╨╛╤Б╤В╨╛╨▓ ╨▓ ╨╖╨░╤Б╤В╨╛╨╗╤М╨╡, ╨╕ ╨▓╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╕╤В╨╡ ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╤Л ╨▓ ╤Б╨╕╤Б╤В╨╡╨╝╨╡ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣ ╤Б╨╛╨▒╤А╨░╨▓╤И╨╕╤Е╤Б╤П.
╨Ш ╨╜╨░╨║╨╛╨╜╨╡╤Ж, ╤Б╨░╨╝╤Л╨╣ ╨▓╨░╨╢╨╜╤Л╨╣, ╨╜╨░ ╨╝╨╛╨╣ ╨▓╨╖╨│╨╗╤П╨┤, ╤Д╨░╨║╤В╨╛╤А ╨╝╨╛╤В╨╕╨▓╨░╤Ж╨╕╨╕ тАФ ╤Н╤В╨╛ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░. ╨Ш╨╝╨╡╨╜╨╜╨╛ ╤Б ╨╜╨╡╨╡ ╨╜╨░╤З╨╕╨╜╨░╨╡╤В╤Б╤П ╤А╨╡╨║╨╗╨░╨╝╨╜╨░╤П ╨╛╨▒╤А╨░╨▒╨╛╤В╨║╨░ ╨╜╨░╤И╨╡╨│╨╛ ╤Б╨╛╨╖╨╜╨░╨╜╨╕╤П. ╨г╤Б╨┐╨╡╤Е ╤А╨╡╨║╨╗╨░╨╝╤Л ╨╖╨░╨▓╨╕╤Б╨╕╤В ╨╛╤В ╤В╨╛╨│╨╛, ╤Б╤Г╨╝╨╡╨╡╤В ╨╗╨╕ ╨╛╨╜╨░ ╤Б╨╛╨╖╨┤╨░╤В╤М ╤В╨╛╨▓╨░╤А╤Г ╨┐╨╛╨╖╨╕╤В╨╕╨▓╨╜╤Г╤О ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╤Г. ╨н╤В╨╛, ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛ ╨│╨╛╨▓╨╛╤А╤П, ╨╕╤Б╨║╤Г╤Б╤Б╤В╨▓╨╛ ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╨╕╨╝╨╕╨┤╨╢╨░ ╤В╨╛╨▓╨░╤А╨░, ╨╛ ╤З╨╡╨╝ ╤П ╤Б╨╛╨▒╨╕╤А╨░╤О╤Б╤М ╤А╨░╤Б╤Б╨║╨░╨╖╨░╤В╤М ╨▒╨╛╨╗╨╡╨╡ ╨┐╨╛╨┤╤А╨╛╨▒╨╜╨╛, ╨▓ ╤В╨╛╨╝ ╤З╨╕╤Б╨╗╨╡ ╨╕ ╨╛ ╨╝╨╡╤В╨╛╨┤╨░╤Е ╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨┐╨╛╨╖╨╕╤В╨╕╨▓╨╜╨╛╨╣ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨╕ ╤Б╤А╨╡╨┤╤Б╤В╨▓╨░╨╝╨╕ ╤А╨╡╨║╨╗╨░╨╝╤Л.
╨з╤В╨╛ ╨╢╨╡ ╤В╨░╨║╨╛╨╡ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░? ╨г╤Б╤В╨░╨╜╨╛╨▓╨║╨░, ╨┐╨╛-╨░╨╜╨│╨╗╨╕╨╣╤Б╨║╨╕ ┬лattitude┬╗ тАФ ┬л╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡┬╗, ╤З╤В╨╛ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╨┐╤А╨╛╤П╤Б╨╜╤П╨╡╤В ╤Н╤В╨╛╤В ╤Е╨╕╤В╤А╨╛╤Г╨╝╨╜╤Л╨╣ ╤В╨╡╤А╨╝╨╕╨╜. ╨г╤Б╤В╨░╨╜╨╛╨▓╨║╨░ тАФ ╤Н╤В╨╛ ╨╜╨╡ ╨▓╤Б╨╡╨│╨┤╨░ ╨╛╤Б╨╛╨╖╨╜╨░╨▓╨░╨╡╨╝╨╛╨╡, ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╨╛╨╡ ╨╜╨░ ╨┐╤А╨╡╨┤╤Л╨┤╤Г╤Й╨╡╨╝ ╨╢╨╕╨╖╨╜╨╡╨╜╨╜╨╛╨╝ ╨╛╨┐╤Л╤В╨╡ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡ ╨║ ╤П╨▓╨╗╨╡╨╜╨╕╤О, ╤З╨╡╨╗╨╛╨▓╨╡╨║╤Г, ╨┐╤А╨╡╨┤╨╝╨╡╤В╤Г ╨╕ ╤В. ╨┐. ╨Т ╨╜╨░╤И╨╡╨╝ ╤Б╨╗╤Г╤З╨░╨╡ тАФ ╨║ ╤В╨╛╨▓╨░╤А╤Г. ╨Х╤Б╨╗╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤М ╨║╨░╨║ ╨║╨░╤В╨╡╨│╨╛╤А╨╕╤П тАФ ╤П╨▓╨╗╨╡╨╜╨╕╨╡ ╨╛╨▒╤К╨╡╨║╤В╨╕╨▓╨╜╨╛╨╡, ╤В╨╛ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░ ╨▓ ╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛╨╣ ╤Б╨▓╨╛╨╡╨╣ ╤З╨░╤Б╤В╨╕ тАФ ╤Б╤Г╨▒╤К╨╡╨║╤В╨╕╨▓╨╜╨╛╨╡. ╨Ф╨╗╤П ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╨░ ╤Н╤В╨╛ ╨╖╨╜╨░╤З╨╕╤В, ╤З╤В╨╛ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П ╨║ ╤В╨╛╨▓╨░╤А╤Г ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨┐╤А╨╡╨┤╨▓╨╖╤П╤В╤Л╨╝, ╨╕╤Б╨║╨░╨╢╨╡╨╜╨╜╤Л╨╝, ╨╜╨╡╨╛╨▒╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╜╨╛ ╨╜╨╡╨│╨░╤В╨╕╨▓╨╜╤Л╨╝. ╨Р ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╨╕ ╨╜╨░╨╛╨▒╨╛╤А╨╛╤В.
╨Я╤А╨╕╨▓╨╡╨┤╤Г ╨┐╤А╨╕╨╝╨╡╤А ╨╕╨╖ ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╨╛╨╣ ╨╢╨╕╨╖╨╜╨╕. ╨С╤Л╨╗╨╛ ╤Н╤В╨╛ ╨┤╨░╨▓╨╜╨╛. ╨а╨╡╤И╨╕╨╗ ╨┤╨╗╤П ╤Б╨▓╨╛╨╡╨│╨╛ ╤Б╤Л╨╜╨░ ╨║╤Г╨┐╨╕╤В╤М ╨┐╤А╨╛╤Б╤В╨╛╨╣ ╤Д╨╛╤В╨╛╨░╨┐╨┐╨░╤А╨░╤В. ╨Т ╨╝╨░╨│╨░╨╖╨╕╨╜╨╡ ╨╝╨╜╨╡ ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╕╨╗╨╕ ╤Д╨╛╤В╨╛╨░╨┐╨┐╨░╤А╨░╤В ╤Д╨╕╤А╨╝╤Л ╨Ы╨Ю╨Ь╨Ю (╨Ы╨╡╨╜╨╕╨╜╨│╤А╨░╨┤╤Б╨║╨╛╨╡ ╨╛╨┐╤В╨╕╨║╨╛-╨╝╨╡╤Е╨░╨╜╨╕╤З╨╡╤Б╨║╨╛╨╡ ╨╛╨▒╤К╨╡╨┤╨╕╨╜╨╡╨╜╨╕╨╡). ╨Ъ╤В╨╛-╤В╨╛ ╨╕╨╖ ╤В╨╛╨╗╨┐╤Л ╤Г ╨┐╤А╨╕╨╗╨░╨▓╨║╨░ ╨╝╨╜╨╛╨│╨╛╨╖╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛ ╤Б╨║╨░╨╖╨░╨╗: ┬л╨Т╤Б╨╡, ╤З╤В╨╛ ╤Б╨┤╨╡╨╗╨░╨╜╨╛ ╨▓ ╨Ы╨Ю╨Ь╨Ю, ╤В╨╛ ╨╗╨╛╨╝╨░╨╡╤В╤Б╤П ╤Б╨░╨╝╨╛┬╗ ╨╕ ╨╝╨│╨╜╨╛╨▓╨╡╨╜╨╜╨╛ ╤Б╨╛╨╖╨┤╨░╨╗ ╤Г ╨╝╨╡╨╜╤П ╨╜╨╡╨│╨░╤В╨╕╨▓╨╜╤Г╤О ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╤Г ╨║ ╤Н╤В╨╛╨╝╤Г ╤Д╨╛╤В╨╛╨░╨┐╨┐╨░╤А╨░╤В╤Г. ╨п ╨╛╤В╨║╨░╨╖╨░╨╗╤Б╤П ╨╛╤В ╨┐╨╛╨║╤Г╨┐╨║╨╕.
╨в╨╛╤З╨╜╨╛ ╤В╨░╨║ ╨╢╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╕╤Б╤В ╨╜╨╡╨╛╤Б╤В╨╛╤А╨╛╨╢╨╜╤Л╨╝ ╤Б╨╗╨╛╨▓╨╛╨╝ ╨╝╨╛╨╢╨╡╤В ╨╕╤Б╨┐╨╛╤А╤В╨╕╤В╤М ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П ╨║ ╤А╨╡╨║╨╗╨░╨╝╨╕╤А╤Г╨╡╨╝╨╛╨╝╤Г ╤В╨╛╨▓╨░╤А╤Г. ╨Я╤А╨╕╨╝╨╡╤А. ╨Э╨░ ╨╛╨┤╨╜╨╛╨╝ ╨╕╨╖ ╨║╨╛╨╜╨║╤Г╤А╤Б╨╛╨▓ ╨║╨╕╨╜╨╛╤А╨╡╨║╨╗╨░╨╝╤Л ╨┐╨╛╨║╨░╨╖╨░╨╗╨╕ ╨║╨╗╨╕╨┐, ╨┐╨╛╤Б╨▓╤П╤Й╨╡╨╜╨╜╤Л╨╣ ╤Н╨╗╨╡╨║╤В╤А╨╕╤З╨╡╤Б╨║╨╛╨╣ ╨▒╤А╨╕╤В╨▓╨╡ ┬л╨Р╨│╨╕╨┤╨╡╨╗╤М┬╗. ╨п ╨╖╨╜╨░╨╗ ╤Н╤В╤Г ╨▒╤А╨╕╤В╨▓╤Г, ╨▓ ╨╜╨╡╨╣ ╨▒╤Л╨╗ ╤Б╨░╨╝╤Л╨╣ ╨╝╨╛╤Й╨╜╤Л╨╣ ╨┐╨╛ ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤О ╤Б ╨┤╤А╤Г╨│╨╕╨╝╨╕ ╨╛╤В╨╡╤З╨╡╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╝╨╕ ╨▒╤А╨╕╤В╨▓╨░╨╝╨╕ ╨╝╨╛╤В╨╛╤А, ╤З╤В╨╛ ╨╛╨▒╨╗╨╡╨│╤З╨░╨╗╨╛ ╨╜╤Г╨┤╨╜╤Г╤О ╨┐╤А╨╛╤Ж╨╡╨┤╤Г╤А╤Г ╨▒╤А╨╕╤В╤М╤П. ╨Ю╨┤╨╜╨░╨║╨╛ ╨░╨▓╤В╨╛╤А╤Л ╤А╨╡╨║╨╗╨░╨╝╤Л ╨╜╨░╨╗╨╡╨│╨░╨╗╨╕ ╨╜╨░ ╤Б╨╛╨▓╤Б╨╡╨╝ ╨┤╤А╤Г╨│╤Г╤О ╤Б╤В╨╛╤А╨╛╨╜╤Г ╨╕╨╖╨┤╨╡╨╗╨╕╤П: ╨╜╨░ ╤В╨╛, ╤З╤В╨╛ ╨╛╨╜╨╛ ╨╗╨╡╨│╨║╨╛ ╤А╨░╨╖╨▒╨╕╤А╨░╨╡╤В╤Б╤П ╨┤╨╗╤П ╤А╨╡╨╝╨╛╨╜╤В╨░. ╨Ш ╤Г ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╤П ╨╜╨╡╨╝╨╡╨┤╨╗╨╡╨╜╨╜╨╛ ╨▓╨╛╨╖╨╜╨╕╨║╨░╨╗╨░ ╨╝╤Л╤Б╨╗╤М: ┬л╨Р╨│╨╕╨┤╨╡╨╗╤М┬╗ тАФ ╨▒╤А╨╕╤В╨▓╨░ ╨╜╨╡╨╜╨░╨┤╨╡╨╢╨╜╨░╤П. ╨в╨╛ ╨╡╤Б╤В╤М ╤Б╨╛╨╖╨┤╨░╨▓╨░╨╗╨░╤Б╤М ╨╜╨╡╨│╨░╤В╨╕╨▓╨╜╨░╤П ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░ ╨║ ╤В╨╛╨▓╨░╤А╤Г.
╨а╨╡╨║╨╗╨░╨╝╨╕╤Б╤В ╨╜╨╡ ╨╝╨╛╨╢╨╡╤В ╨╜╨╡ ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╨╕ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╨╡ ╨░╤Б╨┐╨╡╨║╤В╤Л ╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╨┐╨╛╨╖╨╕╤В╨╕╨▓╨╜╨╛╨╣ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨╕. ╨б╨╡╨╣╤З╨░╤Б ╨▓ ╨╜╨░╤И╨╡╨╣ ╤Б╤В╤А╨░╨╜╨╡ ╨┐╨╛╤П╨▓╨╕╨╗╨╛╤Б╤М ╨╕╨╖╨╛╨▒╨╕╨╗╨╕╨╡ ╤В╨╛╨▓╨░╤А╨╛╨▓. ╨Ч╨╜╨░╤З╨╕╤В╨╡╨╗╤М╨╜╤Л╨╝ ╤Б╨╗╨╛╤П╨╝ ╨▓ ╨╜╨░╤И╨╡╨╝ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╡ ╨╝╨░╨╗╨╛ ╨╖╨╜╨░╤В╤М ╨╗╨╕╤И╤М ╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╤М╤Б╨║╨╕╤Е ╤Б╨▓╨╛╨╣╤Б╤В╨▓╨░╤Е ╨▓╨╡╤Й╨╕ ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│. ╨Я╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╤М ╤Е╨╛╤З╨╡╤В, ╨║╤А╨╛╨╝╨╡ ╤В╨╛╨│╨╛, ╨╖╨╜╨░╤В╤М, ╨╜╨╡ ╨╖╨░╨╜╨╕╨╢╨░╨╡╤В ╨╗╨╕ ╨╛╨╜ ╤Б╨▓╨╛╤О ╤Б╨░╨╝╨╛╨╛╤Ж╨╡╨╜╨║╤Г, ╤Б╨╛╨▓╨╡╤А╤И╨░╤П ╤В╤Г ╨╕╨╗╨╕ ╨╕╨╜╤Г╤О ╨┐╨╛╨║╤Г╨┐╨║╤Г. ╨С╨╛╨╗╨╡╨╡ ╤В╨╛╨│╨╛ тАФ ╨╛╨╜ ╤Е╨╛╤З╨╡╤В ╨╛╤Й╤Г╤Й╨░╤В╤М ╤Б╨╡╨▒╤П ╨▓╨╗╨░╨┤╨╡╨╗╤М╤Ж╨╡╨╝ ╨┐╤А╨╡╤Б╤В╨╕╨╢╨╜╨╛╨│╨╛ ╤В╨╛╨▓╨░╤А╨░.
╨Э╨░ ╨Ч╨░╨┐╨░╨┤╨╡ ╨┐╤А╨╡╤Б╤В╨╕╨╢╨╜╨╛╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╗╨╡╨╜╨╕╨╡ ╨▓╨╡╤Б╤М╨╝╨░ ╨░╨║╤В╨╕╨▓╨╜╨╛ ╤Б╤В╨╕╨╝╤Г╨╗╨╕╤А╤Г╨╡╤В╤Б╤П ╤А╨╡╨║╨╗╨░╨╝╨╛╨╣. ╨Я╨╛╤Б╤В╨╡╨┐╨╡╨╜╨╜╨╛ ╤В╨░╨║╨╛╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╗╨╡╨╜╨╕╨╡ ╤Б╤В╨░╨╜╨╛╨▓╨╕╤В╤Б╤П ╤Д╨░╨║╤В╨╛╤А╨╛╨╝ ╨╕ ╨╜╨░╤И╨╡╨╣ ╨╢╨╕╨╖╨╜╨╕. ╨б╨░╨╝╤Л╨╝ ╨┐╤А╨╛╤Б╤В╤Л╨╝ ╤Б╨┐╨╛╤Б╨╛╨▒╨╛╨╝ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╕╤П ╨┐╤А╨╡╤Б╤В╨╕╨╢╨╜╨╛╤Б╤В╨╕ ╤В╨╛╨▓╨░╤А╨░ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╡╨│╨╛ ╤Ж╨╡╨╜╨░. ╨Ш╨╝╨╡╨╜╨╜╨╛ ╤Н╤В╨╛ ╨╛╨▒╤Б╤В╨╛╤П╤В╨╡╨╗╤М╤Б╤В╨▓╨╛ ╨┤╨░╨╗╨╛ ╨┐╨╛╨▓╨╛╨┤ ╨┤╨╗╤П ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╨░╨╜╨╡╨║╨┤╨╛╤В╨╛╨▓ ╨╛ ┬л╨╜╨╛╨▓╤Л╤Е ╤А╤Г╤Б╤Б╨║╨╕╤Е┬╗.
╨Т ╨╝╨╛╤О ╨▒╤Л╤В╨╜╨╛╤Б╤В╤М ╨▓ ╨Ъ╨░╨╜╨░╨┤╨╡ ╨▓ ╨╝╨░╨╗╨╡╨╜╤М╨║╨╕╤Е ╨╗╨░╨▓╨╛╤З╨║╨░╤Е тАФ ┬л╨│╤А╨╛╤Б╤Б╨╡╤А╨╕┬╗ ╨┐╤А╨╛╨┤╨░╨▓╨░╨╗╨╕╤Б╤М ╨▓╨╡╤Б╤М╨╝╨░ ╨┐╤А╨╕╨╗╨╕╤З╨╜╤Л╨╡ ╨╕ ╨╛╤З╨╡╨╜╤М ╨╜╨╡╨┤╨╛╤А╨╛╨│╨╕╨╡ ╨║╤Г╤А╨╕╤В╨╡╨╗╤М╨╜╤Л╨╡ ╤В╤А╤Г╨▒╨║╨╕. ╨Ю╤Б╨╛╨▒╤Л╨╝ ╤Б╨┐╤А╨╛╤Б╨╛╨╝ ╨╛╨╜╨╕ ╨╜╨╡ ╨┐╨╛╨╗╤М╨╖╨╛╨▓╨░╨╗╨╕╤Б╤М. ╨Ш ╨▓╨╛╤В, ╤Д╨╕╤А╨╝╨░ ┬л╤Г╤И╨╗╨░┬╗ ╤Б ╤А╤Л╨╜╨║╨░ ╤В╤А╤Г╨▒╨╛╨║. ╨Р ╨┐╨╛╤П╨▓╨╕╨╗╨░╤Б╤М ╤З╨╡╤А╨╡╨╖ ╨┐╨╛╨╗╨│╨╛╨┤╨░ ╨▓ ╨╜╨╛╨▓╨╛╨╝ ╨╛╨▒╨╗╨╕╤З╨╕╨╕. ╨в╤А╤Г╨▒╨║╨╕ ╤Б╤В╨░╨╗╨╕ ╨┐╤А╨╛╨┤╨░╨▓╨░╤В╤М╤Б╤П ╨▓ ┬л╨┐╨╡╤А╤Б╨╛╨╜╨░╨╗╤М╨╜╨╛╨╣┬╗ ╤Г╨┐╨░╨║╨╛╨▓╨║╨╡. ╨Ъ╨░╨╢╨┤╨╛╨╣ ╨╝╨╛╨┤╨╡╨╗╨╕ ╨▒╤Л╨╗╨╕ ╨┐╤А╨╕╤Б╨▓╨╛╨╡╨╜╤Л ╤Б╨▓╨╛╨╕ ╨╜╨░╨╖╨▓╨░╨╜╨╕╤П. ╨Р ╨│╨╗╨░╨▓╨╜╨╛╨╡ тАФ ╨╛╨╜╨╕ ╤Б╤В╨░╨╗╨╕ ╤Б╤В╨╛╨╕╤В╤М ╨▓ ╨┤╨╡╤Б╤П╤В╤М-╨┤╨▓╨░╨┤╤Ж╨░╤В╤М ╤А╨░╨╖ ╨┤╨╛╤А╨╛╨╢╨╡. ╨Ш, ╨║╨░╨║ ╤Н╤В╨╛ ╨╜╨╕ ╨┐╨░╤А╨░╨┤╨╛╨║╤Б╨░╨╗╤М╨╜╨╛, ╨┐╤А╨╛╨┤╨░╨╢╨░ ╤В╤А╤Г╨▒╨╛╨║ ╤А╨╡╨╖╨║╨╛ ╨▓╨╛╨╖╤А╨╛╤Б╨╗╨░.
╨Т ╨║╨╛╨╜╤Ж╨╡ ╨║╨╛╨╜╤Ж╨╛╨▓ ╨░╨▓╤В╨╛╨╝╨╛╨▒╨╕╨╗╤М ┬лRollce-Royce┬╗ тАФ ╨╜╨╡ ╤Б╨░╨╝╤Л╨╣ ╤В╨╡╤Е╨╜╨╕╤З╨╜╤Л╨╣ ╨░╨▓╤В╨╛╨╝╨╛╨▒╨╕╨╗╤М ╨▓ ╨╝╨╕╤А╨╡. ╨Ю╨┤╨╜╨░╨║╨╛ ╨▒╨╗╨░╨│╨╛╨┤╨░╤А╤П ╤Б╨▓╨╛╨╡╨╣ ╤Г╨╝╨╛╨┐╨╛╨╝╤А╨░╤З╨╕╤В╨╡╨╗╤М╨╜╨╛╨╣ ╤Ж╨╡╨╜╨╡ ╨╕ ╨╛╨│╤А╨░╨╜╨╕╤З╨╡╨╜╨╜╨╛╨╝╤Г ╨║╨╛╨╗╨╕╤З╨╡╤Б╤В╨▓╤Г ╨▓╤Л╨┐╤Г╤Б╨║╨░╨╡╨╝╤Л╤Е ╨░╨▓╤В╨╛╨╝╨╛╨▒╨╕╨╗╨╡╨╣ ╨╛╨╜ ╨▒╤Л╨╗ ╨┐╤А╨╡╨▓╤А╨░╤Й╨╡╨╜ ╨▓ ╤Б╨╕╨╝╨▓╨╛╨╗ ╤Б╨░╨╝╨╛╨│╨╛ ╨▓╤Л╤Б╨╛╨║╨╛╨│╨╛ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╤Б╤В╨░╤В╤Г╤Б╨░. ╨п, ╨┐╨╛╨╝╨╜╤О, ╤Б╨┐╤А╨╛╤Б╨╕╨╗ ╨╝╨╕╨╗╨╗╨╕╨╛╨╜╨╡╤А╨░ ╨а╨╛╤П ╨в╨╛╨╝╤Б╨╛╨╜╨░, ╨╜╨░ ╨║╨░╨║╨╛╨╣ ╨╝╨░╤И╨╕╨╜╨╡ ╨╛╨╜ ╨╡╨╖╨┤╨╕╤В. ┬л╨Э╨░ "Jaguar", тАФ ╨╛╤В╨▓╨╡╤В╨╕╨╗ ╨╛╨╜. ┬л╨Р ╤А╨░╨╖╨▓╨╡ ╨▓╤Л ╨╜╨╡ ╨╝╨╛╨╢╨╡╤В╨╡ ╨║╤Г╨┐╨╕╤В╤М ╤Б╨╡╨▒╨╡ "Rollce-Royce?"┬╗ тАФ ╨╜╨░╨╕╨▓╨╜╨╛ ╤Б╨┐╤А╨╛╤Б╨╕╨╗ ╤П ╨╡╨│╨╛. ┬л╨Я╨╛╨║╨░ ╨╜╨╡╤В, тАФ ╨╛╤В╨▓╨╡╤В╨╕╨╗ ╨╛╨╜. тАФ ╨Ь╨╡╨╜╤П ╤Б╨╛╤З╤В╤Г╤В ╨▓╤Л╤Б╨║╨╛╤З╨║╨╛╨╣. ╨Р ╨▓╨╛╤В ╨║╨╛╨│╨┤╨░ ╤П ╤Б╤В╨░╨╜╤Г ╨╗╨╛╤А╨┤╨╛╨╝, ╤В╨╛╨│╨┤╨░ ╨╕ ╨║╤Г╨┐╨╗╤О "Rollce-Royce"┬╗. ╨з╨╡╤А╨╡╨╖ ╨│╨╛╨┤ ╨╝╨╕╤Б╤В╨╡╤А ╨в╨╛╨╝╤Б╨╛╨╜ ╨┐╤А╨╡╨▓╤А╨░╤В╨╕╨╗╤Б╤П ╨▓ ┬л╤Б╤Н╤А╨░ ╨а╨╛╤П┬╗, ╨▓ ╨░╨╜╨│╨╗╨╕╨╣╤Б╨║╨╛╨│╨╛ ╨╗╨╛╤А╨┤╨░, ╨╕ ╤А╨░╨┤╨╛╤Б╤В╨╜╨╛ ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╕╨╗ ╨╝╨╜╨╡ ╨┐╤А╨╕╨╡╤Е╨░╤В╤М ╨▓ ╨Ы╨╛╨╜╨┤╨╛╨╜ ╨┐╨╛╨║╨░╤В╨░╤В╤М╤Б╤П ╨╜╨░ ╨╡╨│╨╛ ╨╜╨╛╨▓╨╛╨╝ ┬лRollce-Royce┬╗.
╨в╨░╨║╨╛╨▓╨░ ╤Б╨╕╨╗╨░ ╤А╨╡╨║╨╗╨░╨╝╨╜╨╛╨│╨╛ ╨╕╨╝╨╕╨┤╨╢╨░. ╨а╨╡╨║╨╗╨░╨╝╨░ ╨▓ ╨б╨и╨Р ╤Г╤Б╨╕╨╗╨╡╨╜╨╜╨╛ ╨┐╨╛╨┤╨┤╨╡╤А╨╢╨╕╨▓╨░╨╡╤В ╨┐╤А╨╡╤Б╤В╨╕╨╢╨╜╨╛╨╡ ╨┐╨╛╤В╤А╨╡╨▒╨╗╨╡╨╜╨╕╨╡, ╨▓ ╤З╨░╤Б╤В╨╜╨╛╤Б╤В╨╕, ╤Г╨▓╨╡╤А╤П╤П ╨░╨╝╨╡╤А╨╕╨║╨░╨╜╤Ж╨╡╨▓, ╤З╤В╨╛ ╨╡╨╖╨┤╨╕╤В╤М ╨╜╨░ ╨╛╨┤╨╜╨╛╨╝ ╨╕ ╤В╨╛╨╝ ╨╢╨╡ ╨░╨▓╤В╨╛╨╝╨╛╨▒╨╕╨╗╨╡ ╨▒╨╛╨╗╨╡╨╡ ╤В╤А╨╡╤Е ╨╗╨╡╤В тАФ ╨╜╨╡ ╨┐╤А╨╡╤Б╤В╨╕╨╢╨╜╨╛. ╨Р╨╝╨╡╤А╨╕╨║╨░╨╜╤Ж╤Л ╤И╤Г╤В╤П╤В: ┬л╨Х╤Б╨╗╨╕ ╨┐╨╡╨┐╨╡╨╗╤М╨╜╨╕╤Ж╨░ ╨▓ ╨░╨▓╤В╨╛╨╝╨╛╨▒╨╕╨╗╨╡ ╨╜╨░╨┐╨╛╨╗╨╜╨╕╨╗╨░╤Б╤М ╨╛╨║╤Г╤А╨║╨░╨╝╨╕, ╤В╨╛ ╨┐╨╛╤А╨░ ╨╡╨│╨╛ ╨╝╨╡╨╜╤П╤В╤М ╨╜╨░ ╨╜╨╛╨▓╤Г╤О ╨╝╨╛╨┤╨╡╨╗╤М┬╗.
╨а╨╡╨║╨╗╨░╨╝╨╕╤Б╤В╤Г ╨╜╨░╨┤╨╛ ╤Г╤З╨╕╤В╤Л╨▓╨░╤В╤М ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╕, ╨╕╨╜╤В╨╡╤А╨╡╤Б╤Л, ╤Б╨╕╤Б╤В╨╡╨╝╤Л ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣ ╨╕ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨╕ ╤А╨░╨╖╨╗╨╕╤З╨╜╤Л╤Е ╤Б╨▓╨╛╨╕╤Е ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╣, ╨╜╨╛ ╨╕ ╨▓╨╜╨╕╨╝╨░╤В╨╡╨╗╤М╨╜╨╛ ╤Б╨╗╨╡╨┤╨╕╤В╤М ╨╖╨░ ╤Б╨╕╤Б╤В╨╡╨╝╨╛╨╣ ╨┐╤А╨╕╨╛╤А╨╕╤В╨╡╤В╨╛╨▓ ╨▓╨╜╤Г╤В╤А╨╕ ╨▓╤Б╨╡╤Е ╤Н╤В╨╕╤Е ╤Д╨░╨║╤В╨╛╤А╨╛╨▓, ╤Б╨╗╨╡╨┤╨╕╤В╤М ╨▓╨╜╨╕╨╝╨░╤В╨╡╨╗╤М╨╜╨╛ ╨╖╨░ ╨╕╤Е ╤Н╨▓╨╛╨╗╤О╤Ж╨╕╨╡╨╣, ╨╖╨░ ╨╕╤Е ╨╕╨╖╨╝╨╡╨╜╨╡╨╜╨╕╤П╨╝╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╛╨╕╤Б╤Е╨╛╨┤╤П╤В ╨┐╨╛╤Б╤В╨╛╤П╨╜╨╜╨╛. ╨н╤В╨╛ тАФ ╨╛╨┤╨╜╨░ ╨╕╨╖ ╨╖╨░╨┤╨░╤З ╤Г╤Б╨┐╨╡╤И╨╜╨╛╨│╨╛ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨░.
╨Ш ╨▓╤Б╨╡ ╨╢╨╡ ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╜╨╡ ╨▓╤Б╨╡╤Б╨╕╨╗╤М╨╜╨░, ╨┤╨░╨╢╨╡ ╨╡╤Б╨╗╨╕ ╨╛╨╜╨░ ╤Г╤З╨╕╤В╤Л╨▓╨░╨╡╤В ╨▓╤Б╨╡ ╨┐╨╡╤А╨╡╤З╨╕╤Б╨╗╨╡╨╜╨╜╤Л╨╡ ╤Д╨░╨║╤В╨╛╤А╤Л ╨╝╨╛╤В╨╕╨▓╨░╤Ж╨╕╨╕. ╨Э╤Г ╨║╨╛╨╝╤Г ╨▒╤Л ╨╜╨╡ ╨┐╨╛╨╜╤А╨░╨▓╨╕╨╗╤Б╤П ╤А╨╛╤Б╨║╨╛╤И╨╜╤Л╨╣ ╨┤╨▓╨╛╤А╨╡╤Ж ╨▓ ╨Ш╤Б╨┐╨░╨╜╨╕╨╕, ╨║╨╛╤В╨╛╤А╤Л╨╣ ╨╜╨░╨╝ ╨╛╨┤╨╜╨╛ ╨▓╤А╨╡╨╝╤П ╨╜╨░╨╖╨╛╨╣╨╗╨╕╨▓╨╛ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╨╗╨╛ ╨╜╨░╤И╨╡ ╤В╨╡╨╗╨╡╨▓╨╕╨┤╨╡╨╜╨╕╨╡? ╨Ш ╨╕╨╜╤В╨╡╤А╨╡╤Б, ╨╕ ╤Б╨╕╤Б╤В╨╡╨╝╨░ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣, ╨╕ ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░ тАФ ╨▓╤Б╨╡ ╨╛'╨║╤Н╨╣. ╨Э╨╛ ╨▓╨╛╤В ╨▒╨╡╨┤╨░ тАФ ╨╜╨╡╤В ╤Г ╨╝╨╡╨╜╤П ╤В╨░╨║╨╕╤Е ╨┤╨╡╨╜╨╡╨│. ╨Ш ╨╖╨┤╨╡╤Б╤М ╤А╨╡╨║╨╗╨░╨╝╨░ ╨▒╨╡╤Б╤Б╨╕╨╗╤М╨╜╨░. ╨Ю╨╜╨░ ╤В╨╛╨╗╤М╨║╨╛ ╨┤╤А╨░╨╖╨╜╨╕╤В ╨╕ ╤В╨╡╨╝ ╤Б╨░╨╝╤Л╨╝ ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╤Г╨╡╤В ╤А╨╛╤Б╤В╤Г ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨│╨╛ ╤А╨░╨╖╨┤╤А╨░╨╢╨╡╨╜╨╕╤П. ╨Я╤А╨╕ ╨┤╨╡╤Б╤П╤В╨║╨░╤Е ╨╝╨╕╨╗╨╗╨╕╨╛╨╜╨╛╨▓ ╨╝╨░╨╗╨╛╨╕╨╝╤Г╤Й╨╕╤Е ╨▓ ╤Б╤В╤А╨░╨╜╨╡ ╤В╨░╨║╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╜╨░ ╤В╨╡╨╗╨╡╨▓╨╕╨┤╨╡╨╜╨╕╨╕ тАФ ╤Б╨░╨╝╨╛╨╝ ╨╝╨░╤Б╤Б╨╛╨▓╨╛╨╝ ╤Б╤А╨╡╨┤╤Б╤В╨▓╨╡ ╨╕╨╜╤Д╨╛╤А╨╝╨░╤Ж╨╕╨╕ ╨▓╤Л╨│╨╗╤П╨┤╨╕╤В ╨░╨╝╨╛╤А╨░╨╗╤М╨╜╨╛╨╣. ╨Э╤Г╨╢╨╜╨░ ╨╛╤Б╨╛╨▒╨░╤П ╨╛╤Б╤В╨╛╤А╨╛╨╢╨╜╨╛╤Б╤В╤М, ╨║╨╛╨│╨┤╨░ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤О╤В╤Б╤П ╤В╨╛╨▓╨░╤А╤Л ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╨▓╤Л╤Б╨╛╨║╨╛╨╣ ╤Б╤В╨╛╨╕╨╝╨╛╤Б╤В╨╕. ╨и╨╕╤А╨╛╨║╤Г╤О ╤А╨╡╨║╨╗╨░╨╝╤Г ╨╜╨╛╤А╨║╨╛╨▓╤Л╤Е ╤И╤Г╨▒, ╨▒╤А╨╕╨╗╨╗╨╕╨░╨╜╤В╨╛╨▓╤Л╤Е ╨║╨╛╨╗╤М╨╡ ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨╜╨░╤Б╨╡╨╗╨╡╨╜╨╕╤П ╨▓╨╛╤Б╨┐╤А╨╕╨╜╨╕╨╝╨░╨╡╤В ╨║╨░╨║ ╨╜╨░╤А╤Г╤И╨╡╨╜╨╕╨╡ ╨╜╨╛╤А╨╝ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨╣ ╤Б╨┐╤А╨░╨▓╨╡╨┤╨╗╨╕╨▓╨╛╤Б╤В╨╕. ╨Ф╨╗╤П ╤В╨░╨║╨╕╤Е ╤В╨╛╨▓╨░╤А╨╛╨▓ ╨╜╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╤Л ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╕╨╡ ╨║╨░╨╜╨░╨╗╤Л. ╨б╨║╨░╨╢╨╡╨╝, ╨╢╤Г╤А╨╜╨░╨╗ ┬л╨Ф╨╛╨╝╨╛╨▓╨╛╨╣┬╗, ┬л╨Ф╨╡╨╜╤М╨│╨╕┬╗, ┬л╨Ъ╨╛╨╝╨╝╨╡╤А╤Б╨░╨╜╤В╤К┬╗ ╨╕╨╗╨╕ ╤З╤В╨╛-╤В╨╛ ╨┐╨╛╨┤╨╛╨▒╨╜╨╛╨╡ ╨╕╨╝.
╨Т ╤А╨╡╨║╨╗╨░╨╝╨╡, ╨║╨░╨║ ╨╕ ╨▓ ╨┐╤А╨╛╨┐╨░╨│╨░╨╜╨┤╨╡, ╨╜╨╡╤В ┬л╤Б╤А╨╡╨┤╨╜╨╡╨│╨╛┬╗ ╤З╨╕╤В╨░╤В╨╡╨╗╤П, ╤Б╨╗╤Г╤И╨░╤В╨╡╨╗╤П, ╨╖╤А╨╕╤В╨╡╨╗╤П. ╨Ъ╨░╨╢╨┤╤Л╨╣ ╨╕╨╖ ╨╜╨╕╤Е ╨┐╤А╨╕╨╜╨░╨┤╨╗╨╡╨╢╨╕╤В ╨║ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╨╛╨╣ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨╣ ╨│╤А╤Г╨┐╨┐╨╡ ╤Б╨╛ ╤Б╨▓╨╛╨╕╨╝╨╕ ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╤П╨╝╨╕, ╨╕╨╜╤В╨╡╤А╨╡╤Б╨░╨╝╨╕, ╤Г╤Б╤В╨░╨╜╨╛╨▓╨║╨░╨╝╨╕ ╨╕ ╤Б╨╕╤Б╤В╨╡╨╝╨╛╨╣ ╤Ж╨╡╨╜╨╜╨╛╤Б╤В╨╡╨╣. ╨Я╨╛╤Н╤В╨╛╨╝╤Г ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤Г╤Б╨┐╨╡╤И╨╜╨╛╨╣, ╨╡╤Б╨╗╨╕ ╨╛╨╜╨░ ╨╜╨░╨┐╤А╨░╨▓╨╗╨╡╨╜╨░ ╨┐╤А╨╡╨╢╨┤╨╡ ╨▓╤Б╨╡╨│╨╛ ╨╜╨░ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Г╤О ╨│╤А╤Г╨┐╨┐╤Г, ╨▓ ╨║╨╛╤В╨╛╤А╨╛╨╣ ╨╜╨░╤Е╨╛╨┤╨╕╤В╤Б╤П ╨╜╨░╨╕╨▒╨╛╨╗╤М╤И╨╡╨╡ ╤З╨╕╤Б╨╗╨╛ ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╨║╤Г╨┐╨░╤В╨╡╨╗╨╡╨╣. ╨Т ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╡ ╤Н╤В╨╕ ╨│╤А╤Г╨┐╨┐╤Л ╨╕╨╝╨╡╨╜╤Г╤О╤В╤Б╤П ┬лtarget audience┬╗ тАФ ┬л╤Ж╨╡╨╗╨╡╨▓╨░╤П ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╤П┬╗.
╨Р╨╝╨╡╤А╨╕╨║╨░╨╜╤Б╨║╨╕╨╣ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╤В╨╡╨╗╤М ╨Р. ╨Ь╨░╤Б╨╗╨╛╤Г ╨┐╤А╨╡╨┤╨╗╨╛╨╢╨╕╨╗ ╤Б╤Е╨╡╨╝╤Г, ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╤О╤Й╤Г╤О, ╨║╨░╨║ ╤З╨╡╨╗╨╛╨▓╨╡╨║ ╤А╨╡╨░╨│╨╕╤А╤Г╨╡╤В ╨╜╨░ ╤А╨╡╨║╨╗╨░╨╝╤Г. ╨н╤В╨░ ╤Б╤Е╨╡╨╝╨░ ╨┐╤А╨╡╨┤╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╤Б╨╛╨▒╨╛╨╣ ╨┐╨╕╤А╨░╨╝╨╕╨┤╤Г. ╨Т ╨╡╨╡ ╨╛╤Б╨╜╨╛╨▓╨░╨╜╨╕╨╕ ╨╜╨░╤Е╨╛╨┤╤П╤В╤Б╤П ╤В╨╡, ╨║╤В╨╛ ╨▒╨╛╨╗╨╡╨╡ ╨▓╤Б╨╡╨│╨╛ ╨╖╨░╨╕╨╜╤В╨╡╤А╨╡╤Б╨╛╨▓╨░╨╜ ╨▓ ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╕╨╕ ╨┐╤А╨╛╤Б╤В╤Л╤Е ╤Д╨╕╨╖╨╕╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╜╨╛╤Б╤В╨╡╨╣. ╨Т ╤Б╨╡╤А╨╡╨┤╨╕╨╜╨╡ тАФ ╤В╨╡, ╨║╤В╨╛ ╤Б╤В╤А╨╡╨╝╨╕╤В╤Б╤П ╨┐╨╛╨┤╤З╨╡╤А╨║╨╜╤Г╤В╤М ╤Б╨▓╨╛╤О ╨╕╨╜╨┤╨╕╨▓╨╕╨┤╤Г╨░╨╗╤М╨╜╨╛╤Б╤В╤М, ╤Е╨╛╤З╨╡╤В ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛╨│╨╛ ╨┐╤А╨╕╨╖╨╜╨░╨╜╨╕╤П, ╨║╨╛╨╝╤Д╨╛╤А╤В╨░, ╤Г╨┤╨╛╨▓╨╗╨╡╤В╨▓╨╛╤А╨╡╨╜╨╕╤П ╤Б╨╛╨▒╤Б╤В╨▓╨╡╨╜╨╜╤Л╤Е ╤Б╨┐╨╡╤Ж╨╕╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е ╨╛╨╢╨╕╨┤╨░╨╜╨╕╨╣. ╨Т╨╡╤А╤И╨╕╨╜╨░ ╨┐╨╕╤А╨░╨╝╨╕╨┤╤Л тАФ ╤В╨╡ ╨╜╨╡╨╝╨╜╨╛╨│╨╕╨╡, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨╖╨░╨▒╨╛╤В╤П╤В╤Б╤П ╨╛ ╤Б╨▓╨╛╨╡╨╝ ╨┐╨╡╤А╤Б╨╛╨╜╨░╨╗╤М╨╜╨╛╨╝ ╨╕╨╝╨╕╨┤╨╢╨╡, ╨╕╤Й╤Г╤В ╨┐╤Г╤В╨╕ ╤Б╨░╨╝╨╛╤А╨╡╨░╨╗╨╕╨╖╨░╤Ж╨╕╨╕. ╨н╤В╤Г, ╨║╨╛╨╜╨╡╤З╨╜╨╛, ╨▓╨╡╤Б╤М╨╝╨░ ╤Г╤Б╨╗╨╛╨▓╨╜╤Г╤О, ╤Б╤Е╨╡╨╝╤Г ╤Б╤В╨╛╨╕╤В ╨▓╤Б╨╡╨│╨┤╨░ ╨╕╨╝╨╡╤В╤М ╨▓ ╨▓╨╕╨┤╤Г, ╨┐╤А╨╕╤Б╤В╤Г╨┐╨░╤П ╨║ ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╨║╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╤А╨░╤Й╨╡╨╜╨╕╤П.

╨Я╨╛╤Б╤В╨░╨╜╨╛╨▓╨║╨░ ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╤Е ╨╖╨░╨┤╨░╤З
╨а╨╡╨║╨╗╨░╨╝╨╕╤Б╤В, ╨┐╤А╨╕╤Б╤В╤Г╨┐╨░╤П ╨║ ╨┐╨╛╨┤╨│╨╛╤В╨╛╨▓╨║╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╜╨╛╨│╨╛ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╤П, ╨┤╨╛╨╗╨╢╨╡╨╜ ╨┐╨╛╤Б╤В╨░╨▓╨╕╤В╤М ╨┐╨╡╤А╨╡╨┤ ╤Б╨╛╨▒╨╛╨╣ ╨┤╨▓╨╡ ╨╖╨░╨┤╨░╤З╨╕: ╨╛╨┤╨╜╨░ ╨╕╨╖ ╨╜╨╕╤Е тАФ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛-╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨░╤П, ╨┤╤А╤Г╨│╨░╤П тАФ ┬л╤З╨╕╤Б╤В╨╛┬╗ ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨░╤П.

╨б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛-╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨░╤П ╨╖╨░╨┤╨░╤З╨░
╨Э╨╡╨╛╨▒╤Е╨╛╨┤╨╕╨╝╨╛ ╨┐╨╛╨╜╤П╤В╤М, ╨║╨░╨║ ╤А╨░╨╖╤А╨░╨▒╨░╤В╤Л╨▓╨░╨╡╨╝╨╛╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╜╨╛╨╡ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╨╡ ╨▓╨┐╨╕╤Б╤Л╨▓╨░╨╡╤В╤Б╤П ╨▓ ╨║╨╛╨╜╤В╨╡╨║╤Б╤В ╨╜╨░╤И╨╡╨╣ ╨┐╨╛╨▓╤Б╨╡╨┤╨╜╨╡╨▓╨╜╨╛╨╣ ╨╢╨╕╨╖╨╜╨╕, ╨║╨░╨║ ╨╜╨░ ╨╜╨╡╨│╨╛ ╨▒╤Г╨┤╤Г╤В ╤А╨╡╨░╨│╨╕╤А╨╛╨▓╨░╤В╤М, ╨╜╨╡ ╨▓╤Л╨╖╨╛╨▓╨╡╤В ╨╗╨╕ ╨╛╨╜╨╛ ╨╜╨╡╨┐╤А╨╕╤П╤В╨╕╤П ╤Б╨╛ ╤Б╤В╨╛╤А╨╛╨╜╤Л ╨┐╨╛╤В╨╡╨╜╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е ╨┐╨╛╤В╤А╨╡╨▒╨╕╤В╨╡╨╗╨╡╨╣ ╨╕╨╖-╨╖╨░ ╨╜╨╡╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╕╤П ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨╕╤П ╤А╨╡╨║╨╗╨░╨╝╤Л ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨╕╤П╨╝ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕. ╨Ш╨╜╤Л╨╝╨╕ ╤Б╨╗╨╛╨▓╨░╨╝╨╕: ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╨╡ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╨╡╤В ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛-╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╛╨╣ ╨░╤В╨╝╨╛╤Б╤Д╨╡╤А╨╡ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨░. ╨н╤В╨╛ ╨╕ ╨╡╤Б╤В╤М ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛-╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨░╤П ╨╖╨░╨┤╨░╤З╨░.
╨Э╨░╤И╨╡ ╨╛╤В╨╜╨╛╤И╨╡╨╜╨╕╨╡ ╨║ ╤А╨╡╨║╨╗╨░╨╝╨╡ ╨▓╨╛╨╛╨▒╤Й╨╡, ╨║ ╨┤╨░╨╜╨╜╨╛╨╝╤Г ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╤О тАФ ╨▓ ╤З╨░╤Б╤В╨╜╨╛╤Б╤В╨╕, ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В ╨╕╨╝╨╡╨╜╨╜╨╛ ╤Н╤В╨╛╤В ╨┐╨░╤А╨░╨╝╨╡╤В╤А. ╨б ╨╜╨╕╨╝ ╤Б╨▓╤П╨╖╨░╨╜╨░ ╨╜╨╡╨┐╤А╨╛╤Б╤В╨░╤П, ╨┐╨╛╤А╨╛╤О ╨┐╤А╨╛╤В╨╕╨▓╨╛╤А╨╡╤З╨╕╨▓╨░╤П ╨┐╤А╨╛╨▒╨╗╨╡╨╝╨░. ╨Х╤Б╤В╤М ╤Е╨╛╤А╨╛╤И╨░╤П ╤Д╤А╨░╨╜╤Ж╤Г╨╖╤Б╨║╨░╤П ╨┐╨╛╨│╨╛╨▓╨╛╤А╨║╨░: ┬л╨в╨╛, ╤З╤В╨╛ ╨┤╨╗╤П ╨╛╨┤╨╜╨╛╨│╨╛ "poisson", ╨┤╨╗╤П ╨┤╤А╤Г╨│╨╛╨│╨╛ тАФ "poison"┬╗. ╨б╨╗╨╛╨▓╨░ ╤Н╤В╨╕ ╨╖╨▓╤Г╤З╨░╤В ╨┐╨╛╤З╤В╨╕ ╨╛╨┤╨╕╨╜╨░╨║╨╛╨▓╨╛. ╨Э╨╛ ╨┐╨╡╤А╨▓╨╛╨╡ ╤Б╨╗╨╛╨▓╨╛ ╨╛╨▒╨╛╨╖╨╜╨░╤З╨░╨╡╤В ┬л╤А╤Л╨▒╤Г┬╗, ╨░ ╨▓╤В╨╛╤А╨╛╨╡ тАФ ┬л╤П╨┤┬╗. ╨в╨╛, ╤З╤В╨╛ ╤Е╨╛╤А╨╛╤И╨╛ ╨╕╨╗╨╕ ╨┐╤А╨╕╨╡╨╝╨╗╨╡╨╝╨╛ ╨┤╨╗╤П ╨╛╨┤╨╜╨╛╨│╨╛, ╤Б╨╛╨▓╨╡╤А╤И╨╡╨╜╨╜╨╛ ╨╜╨╡╨┐╤А╨╕╨╡╨╝╨╗╨╡╨╝╨╛ ╨┤╨╗╤П ╨┤╤А╤Г╨│╨╛╨│╨╛.
╨Ч╨┤╨╡╤Б╤М, ╨╛╨┤╨╜╨░╨║╨╛, ╤А╨╡╤З╤М ╨╕╨┤╨╡╤В ╨╜╨╡ ╨╛╨▒ ╨╛╤В╨┤╨╡╨╗╤М╨╜╨╛╨╣ ╨╗╨╕╤З╨╜╨╛╤Б╤В╨╕, ╨░ ╨╛ ╨▓╤Б╨╡╨╣ ╤И╨╕╤А╨╛╨║╨╛╨╣ ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕ ╤А╨╡╨║╨╗╨░╨╝╤Л. ╨Ч╨░╨┤╤Г╨╝╤Л╨▓╨░╨╗╨╕╤Б╤М ╨╗╨╕ ╨▓╤Л ╨╜╨░╨┤ ╤В╨╡╨╝, ╨╜╨░╤Б╨║╨╛╨╗╤М╨║╨╛ ╨╛╨▒╤Й╨╕╨╣ ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╕╨╣ ╨╜╨░╤Б╤В╤А╨╛╨╣ ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╤Е ╨▒╨╗╨╛╨║╨╛╨▓ ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╨╡╤В ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨╛╨╝╤Г ╨╜╨░╤Б╤В╤А╨╛╤О ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕? ╨Ъ╨░╨║ ╤З╨░╤Б╤В╨╛ ╤В╨╡╨╗╨╡╨▓╨╕╨╖╨╕╨╛╨╜╨╜╤Л╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╨╡ ╨▒╨╗╨╛╨║╨╕, ╤В╨╛╨╗╨┐╤П╤Й╨╕╨╡╤Б╤П ╨▓╨╛╨║╤А╤Г╨│ ╨┐╤А╨╛╨│╤А╨░╨╝╨╝ ╨╜╨╛╨▓╨╛╤Б╤В╨╡╨╣ (┬л╨┐╤А╨░╨╣╨╝-╤В╨░╨╣╨╝┬╗, ╨╛╨┐╤В╨╕╨╝╨░╨╗╤М╨╜╨░╤П ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╤П), ╨┐╨╛╤Б╨▓╤П╤Й╨╡╨╜╨╜╤Л╨╡ ╨▓ ╨╝╨░╤Б╤Б╨╡ ╤Б╨▓╨╛╨╡╨╣ ╨┐╤Г╤Б╤В╤П╨║╨░╨╝, ╨╜╨░╤Б╤Л╤Й╨╡╨╜╨╜╤Л╨╡ ╨╕╤Б╨║╤Г╤Б╤Б╤В╨▓╨╡╨╜╨╜╤Л╨╝ ╨╛╨┐╤В╨╕╨╝╨╕╨╖╨╝╨╛╨╝, ╤А╨╡╨╖╨║╨╛ ╨┤╨╕╤Б╨│╨░╤А╨╝╨╛╨╜╨╕╤А╤Г╤О╤В ╤Б ╤Б╨╛╨┤╨╡╤А╨╢╨░╨╜╨╕╨╡╨╝ ╨╜╨╛╨▓╨╛╤Б╤В╨╡╨╣. ╨Т╨╛╨╣╨╜╨░, ╨║╤А╨╛╨▓╤М, ╨║╨░╤В╨░╤Б╤В╤А╨╛╤Д╤Л, ╤В╨╡╤А╤А╨╛╤А╨╕╤Б╤В╨╕╤З╨╡╤Б╨║╨╕╨╡ ╨░╨║╤В╤Л, ╨╖╨░╨║╨░╨╖╨╜╤Л╨╡ ╤Г╨▒╨╕╨╣╤Б╤В╨▓╨░, ╨│╤А╨░╨▒╨╡╨╢╨╕, ╨╜╨╡╨┐╨╗╨░╤В╨╡╨╢╨╕, ╨╖╨░╨▒╨░╤Б╤В╨╛╨▓╨║╨╕... ╨Р ╨┐╨╛╤В╨╛╨╝ ╨┐╨╛╨║╨░╨╖╤Л╨▓╨░╤О╤В ╤Б╤З╨░╤Б╤В╨╗╨╕╨▓╤Г╤О ╨┤╨░╨╝╤Г, ╨┐╨╗╨╛╤В╨╛╤П╨┤╨╜╨╛ ╨┐╨╛╨╢╨╕╤А╨░╤О╤Й╤Г╤О ╨║╨╗╤Г╨▒╨╜╨╕╨║╤Г ╤Б╨╛ ╤Б╨╗╨╕╨▓╨║╨░╨╝╨╕. ╨Ш, ╨┐╨╛╨┤╨╝╨╕╨│╨╕╨▓╨░╤П ╤Б ╤Н╨║╤А╨░╨╜╨░, ╨╛╨╜╨░ ╤А╨╡╨║╨╗╨░╨╝╨╕╤А╤Г╨╡╤В ╨╢╨╡╨▓╨░╤В╨╡╨╗╤М╨╜╤Г╤О ╤А╨╡╨╖╨╕╨╜╨║╤Г ┬л╨┤╨╗╤П ╨▓╨╛╤Б╤Б╤В╨░╨╜╨╛╨▓╨╗╨╡╨╜╨╕╤П ╨║╨╕╤Б╨╗╨╛╤В╨╜╨╛-╤Й╨╡╨╗╨╛╤З╨╜╨╛╨│╨╛ ╨▒╨░╨╗╨░╨╜╤Б╨░ ╨▓╨╛ ╤А╤В╤Г┬╗. ╨Ъ╨░╨║ ╤В╤Г╤В ╨╜╨╡ ╨▓╤Б╨┐╨╛╨╝╨╜╨╕╤В╤М ╨╕╨╖╨▓╨╡╤Б╤В╨╜╨╛╨╡: ┬л╨У╨╛╤Б╨┐╨╛╨┤╨╕╨╜ ╤Г╤З╨╕╤В╨╡╨╗╤М! ╨Э╨░╨╝ ╨▒╤Л ╨▓╨░╤И╨╕ ╨╖╨░╨▒╨╛╤В╤Л!┬╗.
╨б ╤Н╨║╤А╨░╨╜╨░ ╨в╨Т ╨╜╨░╨╝ ╨╜╨░╨╖╨╛╨╣╨╗╨╕╨▓╨╛ ╨┐╤А╨╡╨┤╨╗╨░╨│╨░╤О╤В ╨║╤Г╨┐╨╕╤В╤М ╤А╨╛╤Б╨║╨╛╤И╨╜╤Л╨╡ ╨┤╨▓╨╛╤А╤Ж╤Л ╨╖╨░ ╨│╤А╨░╨╜╨╕╤Ж╨╡╨╣, ┬л╨╛╤В╨┤╨╛╤Е╨╜╤Г╤В╤М┬╗ ╨▓ ╨Ь╨░╨╣╤П╨╝╨╕, ╨┐╤А╨╕╨╛╨▒╤А╨╡╤Б╤В╨╕ ╨▒╤А╨╕╨╗╨╗╨╕╨░╨╜╤В╨╛╨▓╤Л╨╡ ╨║╨╛╨╗╤М╨╡ (╨╖╨░ $ 1 ╤В╤Л╤Б. ╨╕ ╨▓╤Л╤И╨╡), ╨╛╨▒╨╖╨░╨▓╨╡╤Б╤В╨╕╤Б╤М ╤В╤А╨╡╨╜╨░╨╢╨╡╤А╨╛╨╝ ╨┤╨╗╤П ╨┐╨╛╤Е╤Г╨┤╨╡╨╜╨╕╤П (╨▓╤Б╨╡╨│╨╛ ╨╖╨░ ╤В╨╡ ╨╢╨╡ $ 1 ╤В╤Л╤Б.), ╨╜╨░╤Б╨╗╨░╨╢╨┤╨░╤В╤М╤Б╤П ╤А╨░╨╖╨╜╤Л╨╝╨╕ ┬л╨┤╨╢╨░╨║╤Г╨╖╨╕┬╗, ╨╛╤В╨║╤А╤Л╤В╤М ╤Б╨▓╨╛╨╣ ╨▒╨╕╨╖╨╜╨╡╤Б ╨╜╨░ ╨Ъ╨╕╨┐╤А╨╡ ╨╕╨╗╨╕ ╨▓ ╨╕╨╜╤Л╤Е ╤Н╨║╨╖╨╛╤В╨╕╤З╨╡╤Б╨║╨╕╤Е ┬л╨╛╤Д╤Д╤И╨╛╤А╨╜╤Л╤Е┬╗ ╨╖╨╛╨╜╨░╤Е. ╨Р ╨┐╨╛ ╤А╨░╨┤╨╕╨╛ ╨╡╤Е╨╕╨┤╨╜╨╛ ╤Б╨┐╤А╨░╤И╨╕╨▓╨░╤О╤В: ┬л╨У╨╛╤Б╨┐╨╛╨┤╨░! ╨Ь╨╕╨╗╨╗╨╕╨╛╨╜ ╤А╤Г╨▒╨╗╨╡╨╣ ╨┤╨╗╤П ╨▓╨░╤Б ╨╡╤Й╨╡ ╨┤╨╡╨╜╤М╨│╨╕?┬╗ ╨╕╨╗╨╕ ╨╢╨╡ ╨╜╨░╤Е╨░╨╗╤М╨╜╨╛ ╨╖╨░╤П╨▓╨╗╤П╤О╤В: ┬л╨У╨╛╤Б╨┐╨╛╨┤╨░! ╨Т╤Л ╨╜╨╡ ╨╜╤Г╨╢╨╜╤Л ╨╜╨░╨╝, ╨╡╤Б╨╗╨╕ ╨▓╤Л ╨╜╨╡ ╨│╨╛╤Б╨┐╨╛╨┤╨░!┬╗.

╨Э╨╡ ╨▓╤Б╨╡ ╨╢╨╡ ╤Г ╨╜╨░╤Б ╤Б╤В╨░╨╗╨╕ ┬л╨╜╨╛╨▓╤Л╨╝╨╕ ╤А╤Г╤Б╤Б╨║╨╕╨╝╨╕┬╗, ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨║╨░╨║ ╨▒╤Л╨╗╨╛, ╤В╨░╨║ ╨╕ ╨╛╤Б╤В╨░╨╗╨╛╤Б╤М ┬л╤Б╤В╨░╤А╤Л╨╝╨╕┬╗. ╨Ш╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛╨╡ ╨╜╨╡╤А╨░╨▓╨╡╨╜╤Б╤В╨▓╨╛ ╨▓╨╛╤Б╨┐╤А╨╕╨╜╨╕╨╝╨░╨╡╤В╤Б╤П ╨║╤А╨░╨╣╨╜╨╡ ╨▒╨╛╨╗╨╡╨╖╨╜╨╡╨╜╨╜╨╛ ╨╝╨╡╨╜╨╡╨╡ ╨╛╨▒╨╡╤Б╨┐╨╡╤З╨╡╨╜╨╜╨╛╨╣ ╤З╨░╤Б╤В╤М╤О ╨╜╨░╤Б╨╡╨╗╨╡╨╜╨╕╤П, ╨║╨╛╤В╨╛╤А╨░╤П ╨╕ ╤Б╨╡╨│╨╛╨┤╨╜╤П, ╨║ ╤Б╨╛╨╢╨░╨╗╨╡╨╜╨╕╤О, ╤Б╨╛╤Б╤В╨░╨▓╨╗╤П╨╡╤В ╨┐╨╛╨┤╨░╨▓╨╗╤П╤О╤Й╨╡╨╡ ╨▒╨╛╨╗╤М╤И╨╕╨╜╤Б╤В╨▓╨╛ ╨▓ ╨╜╨░╤И╨╡╨╣ ╤Б╤В╤А╨░╨╜╨╡. ╨Ю╨▒╤А╨░╤Й╨╡╨╜╨╕╨╡ ╤Б╨╛╨▓╤А╨╡╨╝╨╡╨╜╨╜╨╛╨╣ ╤А╨╡╨║╨╗╨░╨╝╤Л ╨┐╤А╨╡╨╕╨╝╤Г╤Й╨╡╤Б╤В╨▓╨╡╨╜╨╜╨╛ ╨║ ╨╕╨╝╤Г╤Й╨╕╨╝ ╨╜╨╡ ╤Б╨┐╨╛╤Б╨╛╨▒╤Б╤В╨▓╤Г╨╡╤В ╤А╨╛╤Б╤В╤Г ╤Г╨▓╨░╨╢╨╡╨╜╨╕╤П ╨║ ╤Н╤В╨╕╨╝ ╨╕╨╝╤Г╤Й╨╕╨╝, ╨░ ╨▓╤Л╨╖╤Л╨▓╨░╨╡╤В ╨╖╨╗╨╛╨▒╤Г, ╨╖╨░╨▓╨╕╤Б╤В╤М, ╨╢╨╡╨╗╨░╨╜╨╕╨╡ ╤Б╤Е╨▓╨░╤В╨╕╤В╤М╤Б╤П ╨╖╨░ ╨▒╤Г╨╗╤Л╨╢╨╜╨╕╨║, ╨░ ╤В╨╛ ╨╕ ╨╖╨░ ╤В╨╛╨┐╨╛╤А. ╨а╨╡╨║╨╗╨░╨╝╨░ тАФ ╨▓╨╡╨╗╨╕╨║╨░╤П ╤Б╨╕╨╗╨░. ╨Ь╨░╤А╤И╨░╨╗╨╗ ╨Ь╨░╨║╨╗╤О╨╡╨╜ ╨▓ ╤Б╨▓╨╛╨╡╨╝ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╨╕ ╤Д╨╡╨╜╨╛╨╝╨╡╨╜╨░ ╤А╨╡╨║╨╗╨░╨╝╤Л ╨┐╨╕╤Б╨░╨╗ ╨╛ ╤В╨╛╨╝, ╤З╤В╨╛ ╨╛╨╜╨░ ╨▓ ╤Б╨╛╤Б╤В╨╛╤П╨╜╨╕╨╕ ┬л╤А╨░╨╖╨╛╨│╤А╨╡╤В╤М┬╗ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╛, ╨┤╨╛╨▓╨╡╤Б╤В╨╕ ╨╡╨│╨╛ ╨┤╨╛ ╨║╨╕╨┐╨╡╨╜╨╕╤П, ╨╕╨╗╨╕ ╨╢╨╡, ╨╜╨░╨╛╨▒╨╛╤А╨╛╤В, ┬л╨╛╤Е╨╗╨░╨┤╨╕╤В╤М┬╗ ╨╡╨│╨╛. ╨Ф╤Г╨╝╨░╨╡╨╝ ╨╗╨╕ ╨╝╤Л ╨╛╨▒ ╤Н╤В╨╛╨╝, ╤Б╨╛╤З╨╕╨╜╤П╤П ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╨╡ ╨╛╨▒╤К╤П╨▓╨╗╨╡╨╜╨╕╤П?
╨Э╨░╤И╨╡ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╛ тАФ ╨▒╨╛╨╗╤М╨╜╨╛╨╡ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╛. ╨в╤А╨╡╨▓╨╛╨╢╨╜╨░╤П ╨╝╨░╤Б╤Б╨░ ╨╜╨╡╨╕╨╝╤Г╤Й╨╕╤Е, ╨╡╨╗╨╡ ╤Б╨▓╨╛╨┤╤П╤Й╨╕╤Е ╨║╨╛╨╜╤Ж╤Л ╤Б ╨║╨╛╨╜╤Ж╨░╨╝╨╕, ╨┐╤А╨╡╨╢╨┤╨╡ ╨▓╤Б╨╡╨│╨╛ тАФ ╨┐╨╡╨╜╤Б╨╕╨╛╨╜╨╡╤А╤Л. ╨Ь╨╕╨╗╨╗╨╕╨╛╨╜╤Л ╨▒╨╡╨╢╨╡╨╜╤Ж╨╡╨▓. ╨Ф╨╡╤Б╤П╤В╨║╨╕ ╤В╤Л╤Б╤П╤З ╨┐╨╛╤Б╤В╤А╨░╨┤╨░╨▓╤И╨╕╤Е ╨▓ ╨▓╨╛╨╡╨╜╨╜╤Л╤Е ╨║╨╛╨╜╤Д╨╗╨╕╨║╤В╨░╤Е. ╨Ь╨╕╨╗╨╗╨╕╨╛╨╜╤Л ╨╕╨╜╨▓╨░╨╗╨╕╨┤╨╛╨▓. ╨Ь╨╕╨╗╨╗╨╕╨╛╨╜╤Л ╨▒╨╡╨╖╤А╨░╨▒╨╛╤В╨╜╤Л╤Е. ╨г ╨╜╨░╤Б ╤Г╨▒╨╛╨│╨░╤П, ╨░ ╤В╨╛ ╨╕ ╨╛╨┐╨░╤Б╨╜╨░╤П ╤Б╤А╨╡╨┤╨░ ╨╛╨▒╨╕╤В╨░╨╜╨╕╤П. ╨Э╨░╤Б ╤В╨╡╤А╨╖╨░╤О╤В ╨▒╨╛╨╗╨╡╨╖╨╜╨╕. ╨Ш ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╨б╨Я╨Ш╨Ф, ╨╜╨░╤А╨║╨╛╨╝╨░╨╜╨╕╤П тАФ ╨░ ╤Б╨║╨╛╨╗╤М╨║╨╛ ╤В╤Г╨▒╨╡╤А╨║╤Г╨╗╨╡╨╖╨╜╨╕╨║╨╛╨▓! ╨Р╨╗╨║╨╛╨│╨╛╨╗╨╕╨╖╨╝ ╤Б╤В╨░╨╗ ╨╛╨▒╤Л╨┤╨╡╨╜╨╜╤Л╨╝ ╤П╨▓╨╗╨╡╨╜╨╕╨╡╨╝, ╨║╨░╨║ ╨┐╤А╨╡╤Б╨╗╨╛╨▓╤Г╤В╨╛╨╡ ╨Ю╨а╨Ч. ╨г ╨╜╨░╤Б ╨┐╤А╨╡╤Б╤В╤Г╨┐╨╜╨░╤П ╨┐╨╡╨╜╨╕╤В╨╡╨╜╤Ж╨╕╨░╤А╨╜╨░╤П ╤Б╨╕╤Б╤В╨╡╨╝╨░. ╨г ╨╜╨░╤Б ╤З╤Г╨┤╨╛╨▓╨╕╤Й╨╜╨░╤П ╨║╤А╨╕╨╝╨╕╨╜╨░╨╗╨╕╨╖╨░╤Ж╨╕╤П ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨░. ╨в╤Л╤Б╤П╤З╨╕ ╨┤╤А╤Г╨│╨╕╤Е ╨┐╤А╨╛╨▒╨╗╨╡╨╝... ╨Р ╨│╨┤╨╡ ╨╢╨╡ ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░, ╨║╨╛╤В╨╛╤А╨░╤П ╨╝╨╛╨│╨╗╨░ ╨▒╤Л ╨╡╤Б╨╗╨╕ ╨╕ ╨╜╨╡ ╤А╨╡╤И╨╕╤В╤М ╤Н╤В╨╕ ╨┐╤А╨╛╨▒╨╗╨╡╨╝╤Л, ╤В╨╛ ╤Е╨╛╤В╤П ╨▒╤Л ╤Б╨│╨╗╨░╨┤╨╕╤В╤М ╨╕╤Е, ╤Г╤Б╨┐╨╛╨║╨╛╨╕╤В╤М ╨╗╤О╨┤╨╡╨╣, ╨▓╤Б╨╡╨╗╨╕╤В╤М ╨▓ ╨╜╨╕╤Е ╨╜╨░╨┤╨╡╨╢╨┤╤Г ╨╜╨░ ╨╜╨╛╤А╨╝╨░╨╗╤М╨╜╤Л╨╣ ╨╛╨▒╤А╨░╨╖ ╨╢╨╕╨╖╨╜╨╕, ╨┐╨╛╨║╨░╨╖╨░╤В╤М, ╤З╤В╨╛ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨╛ ╨╕╤Е ╨╜╨╡ ╨╖╨░╨▒╤Л╨╗╨╛, ╤З╤В╨╛ ╨╛╨╜╨╛ ╤З╤В╨╛-╤В╨╛ ╨┤╨╡╨╗╨░╨╡╤В ╨┤╨╗╤П ╨╜╨╕╤Е? ╨Х╨╡ ╨┐╤А╨░╨║╤В╨╕╤З╨╡╤Б╨║╨╕ ╨╜╨╡╤В ╨╜╨░ ╨╜╨░╤И╨╕╤Е ╤В╨╡╨╗╨╡╤Н╨║╤А╨░╨╜╨░╤Е, ╨▓ ╨╜╨░╤И╨╕╤Е ╨│╨░╨╖╨╡╤В╨░╤Е ╨╕ ╨╢╤Г╤А╨╜╨░╨╗╨░╤Е.
╨Я╤А╨░╨▓╨┤╨░, ╨▓ ╨┐╨╛╤Б╨╗╨╡╨┤╨╜╨╡╨╡ ╨▓╤А╨╡╨╝╤П ╤Г ╨╜╨░╤Б ╤Б╤В╨░╨╗╨░ ╨┐╨╛╤П╨▓╨╗╤П╤В╤М╤Б╤П ╤А╨╡╨║╨╗╨░╨╝╨░, ╨╜╨░╤Ж╨╡╨╗╨╡╨╜╨╜╨░╤П ╨╜╨░ ╨▒╨╛╤А╤М╨▒╤Г ╤Б ╨╜╨░╤А╨║╨╛╨╝╨░╨╜╨╕╨╡╨╣, ╤А╨╡╨║╨╗╨░╨╝╨░, ╨┐╤А╨╛╨┐╨░╨│╨░╨╜╨┤╨╕╤А╤Г╤О╤Й╨░╤П ┬л╨▒╨╡╨╖╨╛╨┐╨░╤Б╨╜╤Л╨╣ ╤Б╨╡╨║╤Б┬╗. ╨Ш╨╖╤А╨╡╨┤╨║╨░ ╨▓╨╛╨╖╨╜╨╕╨║╨░╤О╤В ╤В╤А╨╡╨▓╨╛╨╢╨░╤Й╨╕╨╡ ╨╛╨▒╤А╨░╤Й╨╡╨╜╨╕╤П Greenpeace. ╨Х╤Б╤В╤М ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╝╨╡╨╗╨║╨╛╨╣ ╨┐╤А╨╛╨┤╤Г╨║╤Ж╨╕╨╕ ╨Т╤Б╨╡╤А╨╛╤Б╤Б╨╕╨╣╤Б╨║╨╛╨│╨╛ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨░ ╤Б╨╗╨╡╨┐╤Л╤Е... ╨Ю╤В╤А╨░╨┤╨╜╨╛╨╡ ╨▓╨┐╨╡╤З╨░╤В╨╗╨╡╨╜╨╕╨╡ ╨┐╤А╨╛╨╕╨╖╨▓╨╡╨╗ ╨╝╤Г╨╗╤М╤В╤Б╨╡╤А╨╕╨░╨╗ (╨Ь╨╛╤Б╨║╨╛╨▓╤Б╨║╨░╤П ╨░╨╜╨╕╨╝╨░╤Ж╨╕╨╛╨╜╨╜╨░╤П ╤Б╤В╤Г╨┤╨╕╤П ╨Я╨╕╨╗╨╛╤В). ╨Т ╤Н╤В╨╛╨╝ ╤Б╨╡╤А╨╕╨░╨╗╨╡ ╤З╨╗╨╡╨╜╤Л ┬л╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨╛╨╣ ╤Б╨╡╨╝╨╡╨╣╨║╨╕┬╗ ╨Ф╨╡╨┤╤Г╤И╨║╨░, ╨С╨░╨▒╤Г╤И╨║╨░, ╨Я╨░╨┐╨░, ╨Ь╨░╨╝╨░, ╨Т╨╜╤Г╨║, ╨Я╨╡╤Б ╨╕ ╨Ъ╨╛╤В ╨┐╨╛╤Б╤В╨╕╨│╨░╤О╤В ╨┐╤А╨░╨▓╨╛╨▓╤Л╨╡ ╨╛╤Б╨╜╨╛╨▓╤Л ╨┤╨╡╨╝╨╛╨║╤А╨░╤В╨╕╤З╨╡╤Б╨║╨╛╨│╨╛ ╨╛╨▒╤Й╨╡╤Б╤В╨▓╨░. ╨Ю ╤Б╨╡╤А╤М╨╡╨╖╨╜╤Л╤Е ╨▓╨╡╤Й╨░╤Е ╤А╨░╤Б╤Б╨║╨░╨╖╤Л╨▓╨░╨╡╤В╤Б╤П ╤Б ╤О╨╝╨╛╤А╨╛╨╝, ╨┐╤А╨░╨▓╨╛╨▓╤Л╨╡ ╨╜╨╛╤А╨╝╤Л ╨┐╨╛╨┤╨░╨╜╤Л ╤Б╤В╨╛╨╗╤М ╨┤╨╛╤Е╨╛╨┤╤З╨╕╨▓╨╛, ╤З╤В╨╛ ╨┐╨╛╨╜╤П╤В╨╜╤Л ╨╕ ╤А╨╡╨▒╨╡╨╜╨║╤Г. ╨Т ╨б╨и╨Р ╨╕ ╨Ъ╨░╨╜╨░╨┤╨╡ ╨▓╤Б╨╡ ╨┤╨╛╤А╨╛╨│╨╕ ╨╕╨╖╨╛╨▒╨╕╨╗╤Г╤О╤В ╨┐╤А╨╛╤Б╤В╨╡╨╜╤М╨║╨╕╨╝╨╕ ╨┐╨╗╨░╨║╨░╤В╨╕╨║╨░╨╝╨╕: ┬лKeep America beautiful!┬╗, ╨╕╨╗╨╕ ┬лKeep Canada beautiful!┬╗ тАФ ┬л╨б╨╛╤Е╤А╨░╨╜╤П╨╣╤В╨╡ ╨Р╨╝╨╡╤А╨╕╨║╤Г (╨Ъ╨░╨╜╨░╨┤╤Г) ╨║╤А╨░╤Б╨╕╨▓╨╛╨╣!┬╗. ╨Я╨╛╨┤╤Г╨╝╨░╨╗╨╛╤Б╤М: ╨╡╤Б╨╗╨╕ ╨▒╤Л ╤Г ╨╜╨░╤Б ╨▒╤Л╨╗╨╕ ╤В╨░╨║╨╕╨╡ ╨╢╨╡ ╨┐╨╗╨░╨║╨░╤В╨╕╨║╨╕ тАФ ┬л╨б╨╛╤Е╤А╨░╨╜╤П╨╣╤В╨╡ ╨а╨╛╤Б╤Б╨╕╤О (╨╕╨╗╨╕ ╨Ь╨╛╤Б╨║╨▓╤Г, ╨Э╨╛╨▓╨╛╤Б╨╕╨▒╨╕╤А╤Б╨║ ╨╕ ╤В. ╨┤.) ╨║╤А╨░╤Б╨╕╨▓╨╛╨╣!┬╗, ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М, ╨╕ ╤Г ╨╜╨░╤Б ╤Б╤В╨░╨╗╨╛ ╨▒╤Л ╨╝╨╡╨╜╤М╤И╨╡ ╤Б╨▓╨░╨╗╨╛╨║ ╨▓╨┤╨╛╨╗╤М ╨┤╨╛╤А╨╛╨│ ╨╕ ╨▓╨╛ ╨┤╨▓╨╛╤А╨░╤Е?
╨Ъ╨╛╨╜╨╡╤З╨╜╨╛, ╤Б╨╡╤А╤М╨╡╨╖╨╜╨░╤П ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░ тАФ ╨╜╨╡ ╨┐╤А╨╛╤Б╤В╨╛ ╨╛╤В╨┤╨╡╨╗╤М╨╜╤Л╨╡ ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╨╡ ┬л╨▓╤Л╨║╤А╨╕╨║╨╕┬╗, ╨░ ╤Ж╨╡╨╗╨╡╨╜╨░╨┐╤А╨░╨▓╨╗╨╡╨╜╨╜╨░╤П, ╨╢╨╡╨╗╨░╤В╨╡╨╗╤М╨╜╨╛, ╨┤╨╛╨╗╨│╨╛╤Б╤А╨╛╤З╨╜╨░╤П ╨║╨░╨╝╨┐╨░╨╜╨╕╤П. ╨Ш ╤Б╤В╨╛╨╕╤В ╨╜╨╡╨╝╨░╨╗╤Л╤Е ╨┤╨╡╨╜╨╡╨│. ╨Я╤А╨╕╨▓╨╡╨┤╤Г ╨┤╨╗╤П ╤Б╤А╨░╨▓╨╜╨╡╨╜╨╕╤П ╨┐╤А╨╕╨╝╨╡╤А ╨╕╨╖ ╨╛╨┐╤Л╤В╨░ ╨б╨и╨Р. ╨Я╤А╨╡╨╖╨╕╨┤╨╡╨╜╤В ╨Ъ╨╗╨╕╨╜╤В╨╛╨╜ ╤Б╨╛╨▒╨╕╤А╨░╨╡╤В╤Б╤П ╨╜╨╡ ╤В╨╛╨╗╤М╨║╨╛ ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╕╤В╤М ╨▓ 2000 ╨│╨╛╨┤╤Г ╤А╨╡╨║╨╗╨░╨╝╨╜╤Г╤О ╨║╨░╨╝╨┐╨░╨╜╨╕╤О ╨┐╤А╨╛╤В╨╕╨▓ ╨╜╨░╤А╨║╨╛╨╝╨░╨╜╨╕╨╕, ╨╜╨╛ ╨╕ ╤Г╨▓╨╡╨╗╨╕╤З╨╕╤В╤М ╨╡╨╡ ╤Д╨╕╨╜╨░╨╜╤Б╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡ (╤А╨░╨╖╤Г╨╝╨╡╨╡╤В╤Б╤П, ╨╕╨╖ ╤Д╨╡╨┤╨╡╤А╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▒╤О╨┤╨╢╨╡╤В╨░). ╨Э╨░ ╤Н╤В╤Г ╨║╨░╨╝╨┐╨░╨╜╨╕╤О ╨╕╨╖ ╤Д╨╡╨┤╨╡╤А╨░╨╗╤М╨╜╨╛╨│╨╛ ╨▒╤О╨┤╨╢╨╡╤В╨░ ╨┤╨╛ 2000 ╨│╨╛╨┤╨░ ╨▒╤Л╨╗╨╛ ╨┐╨╛╤В╤А╨░╤З╨╡╨╜╨╛ $ 1 ╤В╤А╨╗╨╜ 777 ╨╝╨╗╨╜. ╨Ы╨╡╤В╨╛╨╝ 1999 ╨│╨╛╨┤╨░ ╨▓╤Л╤П╤Б╨╜╨╕╨╗╨╛╤Б╤М, ╤З╤В╨╛ ╨╜╨░ ╨╡╨╡ ╨┐╤А╨╛╨┤╨╛╨╗╨╢╨╡╨╜╨╕╨╡ ╨┐╨╛╤В╤А╨╡╨▒╤Г╨╡╤В╤Б╤П ╨╡╤Й╨╡ $ 10 ╨╝╨╗╨╜ ╨┐╨╗╤О╤Б $ 195 ╨╝╨╗╨╜. ╨Ъ╨░╨╝╨┐╨░╨╜╨╕╤П ╨▓╨║╨╗╤О╤З╨░╨╡╤В ╤А╨╡╨║╨╗╨░╨╝╤Г, ╨┐╨░╨▒╨╗╨╕╨║ ╤А╨╕╨╗╨╡╨╣╤И╨╜╨╖ ╨╕ ╨╝╨░╤А╨║╨╡╤В╨╕╨╜╨│╨╛╨▓╤Л╨╡ ╨╕╤Б╤Б╨╗╨╡╨┤╨╛╨▓╨░╨╜╨╕╤П. ╨Ю╨║╨╛╨╗╨╛ $ 150 ╨╝╨╗╨╜ ╨┤╨╛╨╗╨╗╨░╤А╨╛╨▓ ╨┐╨╛╤В╤А╨░╤З╨╡╨╜╨╛ ╨╜╨░ ╤Б╨╡╤А╨╕╤О ╤А╨╡╨║╨╗╨░╨╝ ┬л╨С╨╡╨╖ ╨╜╨░╤А╨║╨╛╤В╨╕╨║╨╛╨▓┬╗ ╤В╨╛╨╗╤М╨║╨╛ ╨╛╨┤╨╜╨╕╨╝ ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╨╝ ╨░╨│╨╡╨╜╤В╤Б╤В╨▓╨╛╨╝ Ogilvy & Mather.
╨б╨╛╤Ж╨╕╨░╨╗╤М╨╜╨░╤П ╤А╨╡╨║╨╗╨░╨╝╨░ тАФ ╨┤╨╡╨╗╨╛ ╨┤╨╡╨╗╨╕╨║╨░╤В╨╜╨╛╨╡. ╨Т ╨и╨▓╨╡╤Ж╨╕╨╕ ╨▓╤Л╨┐╤Г╤Б╤В╨╕╨╗╨╕ ╤А╨╛╨╗╨╕╨║ ╤Б ╨┐╤А╨╕╨╖╤Л╨▓╨╛╨╝ ╨╛ ╨┐╨╛╨╝╨╛╤Й╨╕ ╨а╨╛╤Б╤Б╨╕╨╕. ╨Т ╤Н╤В╨╛╨╝ ╤А╨╛╨╗╨╕╨║╨╡ ╤А╤Г╤Б╤Б╨║╨░╤П ╨╝╨░╤В╤А╨╡╤И╨║╨░ ╤Б ╨▓╨╡╤Б╨╡╨╗╤Л╨╝ ╨╗╨╕╤Ж╨╛╨╝ ╤Б╨╝╨╡╨╜╤П╨╡╤В╤Б╤П ╨╝╨░╤В╤А╨╡╤И╨║╨╛╨╣ ╨┐╨╛╨╝╨╡╨╜╤М╤И╨╡ ╤Б ╨┐╨╛╨│╤А╤Г╤Б╤В╨╜╨╡╨▓╤И╨╡╨╣ ╤Д╨╕╨╖╨╕╨╛╨╜╨╛╨╝╨╕╨╡╨╣, ╨╖╨░╤В╨╡╨╝ ╨╕╨┤╨╡╤В ╨╡╤Й╨╡ ╨▒╨╛╨╗╨╡╨╡ ╨╝╨░╨╗╨╡╨╜╤М╨║╨╕╨╣ ╨╕ ╤Б╨╛╨▓╤Б╨╡╨╝ ╨│╤А╤Г╤Б╤В╨╜╤Л╨╣ ╤Н╨║╨╖╨╡╨╝╨┐╨╗╤П╤А, ╨░ ╨╖╨░╨║╨░╨╜╤З╨╕╨▓╨░╨╡╤В╤Б╤П ╨▓╤Б╨╡ ╨║╤А╨╛╤И╨╡╤З╨╜╤Л╨╝ ╤З╨╡╤А╨╜╤Л╨╝ ╨│╤А╨╛╨▒╨╕╨║╨╛╨╝ ╤Б ╨▒╨╡╨╗╤Л╨╝ ╨║╤А╨╡╤Б╤В╨╛╨╝, ╨╜╨░ ╤Д╨╛╨╜╨╡ ╨║╨╛╤В╨╛╤А╨╛╨│╨╛ ╨▓╨╛╨╖╨╜╨╕╨║╨░╨╡╤В ╨╜╨░╨┤╨┐╨╕╤Б╤М: ┬л╨Я╨╛╨╝╨╛╨│╨╕╤В╨╡ ╤А╤Г╤Б╤Б╨║╨╕╨╝!┬╗. ╨Ш ╨╜╨╛╨╝╨╡╤А ╨▒╨░╨╜╨║╨╛╨▓╤Б╨║╨╛╨│╨╛ ╤Б╤З╨╡╤В╨░...
╨а╨╡╨║╨╗╨░╨╝╨░ ╤В╨╛╨╗╤М╨║╨╛ ╤В╨╛╨│╨┤╨░ ╨╝╨╛╨╢╨╡╤В ╨▒╤Л╤В╤М ╤Г╤Б╨┐╨╡╤И╨╜╨╛╨╣, ╨║╨╛╨│╨┤╨░ ╨▒╤Г╨┤╨╡╤В ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╛╨▓╨░╤В╤М ╨╛╨▒╤Й╨╡╨╝╤Г ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨╕╤О ╨▓ ╤Б╤В╤А╨░╨╜╨╡. ╨Х╤Б╨╗╨╕ ╨╢╨╡ ╨╛╨╜╨░ ╨┐╤А╨╛╤В╨╕╨▓╨╛╤А╨╡╤З╨╕╤В ╤Н╤В╨╛╨╝╤Г ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨╕╤О, ╨╡╤Б╨╗╨╕ ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╜╨░ ╨┐╨╛╨│╨╛╤Б╤В╨╡ ╤Г╤Б╤В╤А╨░╨╕╨▓╨░╨╡╤В ╨║╨░╤А╨╜╨░╨▓╨░╨╗╤М╨╜╤Л╨╡ ╨┐╨╗╤П╤Б╨║╨╕ тАФ ╨╢╨┤╨╕ ╨▒╨╡╨┤╤Л.

╨б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╨╕╨╡ ╨╖╨░╨║╨╛╨╜╨╛╨╝╨╡╤А╨╜╨╛╤Б╤В╤П╨╝ ╨╛╨▒╤Й╨╡╨╣ ╨┐╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╨╕
╨н╤В╨╕ ╨╖╨░╨║╨╛╨╜╨╛╨╝╨╡╤А╨╜╨╛╤Б╤В╨╕ ╨▓ ╨╛╤Б╨╜╨╛╨▓╨╜╨╛╨╝ ╤Г╨╜╨╕╨▓╨╡╤А╤Б╨░╨╗╤М╨╜╤Л, ╤Е╨╛╤В╤П ╨╕ ╨╝╨╛╨│╤Г╤В ╨╛╤В╨╗╨╕╤З╨░╤В╤М╤Б╤П ╨▓ ╨╖╨░╨▓╨╕╤Б╨╕╨╝╨╛╤Б╤В╨╕ ╨╛╤В ╨│╨╡╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е, ╨┤╨╡╨╝╨╛╨│╤А╨░╤Д╨╕╤З╨╡╤Б╨║╨╕╤Е, ╤Б╨╛╤Ж╨╕╨░╨╗╤М╨╜╤Л╤Е, ╨╜╨░╤Ж╨╕╨╛╨╜╨░╨╗╤М╨╜╤Л╤Е ╨╕ ╨╝╨╜╨╛╨│╨╕╤Е ╨┤╤А╤Г╨│╨╕╤Е ╨┐╨░╤А╨░╨╝╨╡╤В╤А╨╛╨▓. ╨Я╤А╨╡╨╢╨┤╨╡ ╨▓╤Б╨╡╨│╨╛ ╨╕╨╝╨╡╤О╤В╤Б╤П ╨▓ ╨▓╨╕╨┤╤Г ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╨▓╨╛╤Б╨┐╤А╨╕╤П╤В╨╕╤П ╤Б╨╗╨╛╨▓╨░ ╨╕ ╨╖╤А╨╕╤В╨╡╨╗╤М╨╜╨╛╨│╨╛ ╨╛╨▒╤А╨░╨╖╨░, ╨╛╤Б╨╛╨▒╨╡╨╜╨╜╨╛╤Б╤В╨╕ ╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤П ╤Ж╨╡╨╗╨╡╨╜╨░╨┐╤А╨░╨▓╨╗╨╡╨╜╨╜╤Л╤Е ╨░╤Б╤Б╨╛╤Ж╨╕╨░╤Ж╨╕╨╣.
╨Я╤А╨╛╨▒╨╗╨╡╨╝╤Л ╨▓╨╜╨╕╨╝╨░╨╜╨╕╤П, ╨┐╨╛╨╜╨╕╨╝╨░╨╜╨╕╤П ╨╕ ╨╖╨░╨┐╨╛╨╝╨╕╨╜╨░╨╜╨╕╤П ╤А╨╡╨║╨╗╨░╨╝╨╜╤Л╤Е ╨╛╨▒╤А╨░╤Й╨╡╨╜╨╕╨╣. ╨Я╤А╨╛╨▒╨╗╨╡╨╝╤Л ╨┤╨╛╨▓╨╡╤А╨╕╤П. ╨Я╤А╨╛╨▒╨╗╨╡╨╝╤Л ╤Б╨╛╨╖╨┤╨░╨╜╨╕╤П ╤Б╨╛╨╛╤В╨▓╨╡╤В╤Б╤В╨▓╤Г╤О╤Й╨╡╨│╨╛ ╨╜╨░╤Б╤В╤А╨╛╨╡╨╜╨╕╤П. ╨Ш ╨╝╨╜╨╛╨│╨╕╨╡, ╨╝╨╜╨╛╨│╨╕╨╡ ╨┤╤А╤Г╨│╨╕╨╡.
╨б╨▓╤П╨╖╨░╨╜╨╜╤Л╨╡ ╤Б ╨╜╨╕╨╝╨╕ ╨╖╨░╨┤╨░╤З╨╕ ╨╛╨▒╤Г╤Б╨╗╨╛╨▓╨╗╨╡╨╜╤Л, ╨┐╤А╨╡╨╢╨┤╨╡ ╨▓╤Б╨╡╨│╨╛, ╤Е╨░╤А╨░╨║╤В╨╡╤А╨╛╨╝ ╤В╨╛╨▓╨░╤А╨░ ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕. ╨в╨░╨║, ╤А╨╡╨║╨╗╨░╨╝╨░ ╤Ж╨╡╨╜╨╜╤Л╤Е ╨▒╤Г╨╝╨░╨│ ╨▒╤Г╨┤╨╡╤В ╤А╨░╨┤╨╕╨║╨░╨╗╤М╨╜╨╛ ╨╛╤В╨╗╨╕╤З╨░╤В╤М╤Б╤П ╨╛╤В ╤А╨╡╨║╨╗╨░╨╝╤Л ╨╢╨╡╨▓╨░╤В╨╡╨╗╤М╨╜╨╛╨╣ ╤А╨╡╨╖╨╕╨╜╨║╨╕.
╨Я╤Б╨╕╤Е╨╛╨╗╨╛╨│╨╕╤З╨╡╤Б╨║╨░╤П ╨╜╨░╤Ж╨╡╨╗╨╡╨╜╨╜╨╛╤Б╤В╤М ╤А╨╡╨║╨╗╨░╨╝╤Л ╨╛╨┐╤А╨╡╨┤╨╡╨╗╤П╨╡╤В╤Б╤П ╨╕ ╤Д╨░╨╖╨╛╨╣ ╨╢╨╕╨╖╨╜╨╡╨╜╨╜╨╛╨│╨╛ ╤Ж╨╕╨║╨╗╨░ ╤В╨╛╨▓╨░╤А╨░. ╨Х╤Б╤В╤М ╤В╨╛╨▓╨░╤А╤Л-╨╛╨┤╨╜╨╛╨┤╨╜╨╡╨▓╨║╨╕ ╨╕ ╨╡╤Б╤В╤М ╤В╨╛╨▓╨░╤А╤Л, ╨║╨╛╤В╨╛╤А╤Л╨╡ ╨┐╤А╨╕╤Б╤Г╤В╤Б╤В╨▓╤Г╤О╤В ╨╜╨░ ╤А╤Л╨╜╨║╨╡ ╨┤╨╡╤Б╤П╤В╨╕╨╗╨╡╤В╨╕╤П╨╝╨╕, ╨░ ╤В╨╛ ╨╕ ╤Б╤В╨╛╨╗╨╡╤В╨╕╤П╨╝╨╕.
╨Т ╤Д╨░╨╖╨╡ ╨▓╨╜╨╡╨┤╤А╨╡╨╜╨╕╤П ╨┐╨╡╤А╨▓╨╛╤Б╤В╨╡╨┐╨╡╨╜╨╜╤Л╨╝ ╤П╨▓╨╗╤П╨╡╤В╤Б╤П ╨╕╨╜╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╨╡. ╨б╨╗╨╡╨┤╤Г╤О╤Й╨░╤П ╤Д╨░╨╖╨░ ╨╢╨╕╨╖╨╜╨╕ ╤В╨╛╨▓╨░╤А╨░ тАФ ╨╖╨░╨║╤А╨╡╨┐╨╗╨╡╨╜╨╕╨╡ ╨╜╨░ ╤А╤Л╨╜╨║╨╡. ╨Ч╨┤╨╡╤Б╤М ╨║ ╨╕╨╜╤Д╨╛╤А╨╝╨╕╤А╨╛╨▓╨░╨╜╨╕╤О ╨┤╨╛╨▒╨░╨▓╨╗╤П╤О╤В╤Б╤П ╨╖╨░╨┤╨░╤З╨░ ╤Г╨▒╨╡╨╢╨┤╨╡╨╜╨╕╤П ╨░╤Г╨┤╨╕╤В╨╛╤А╨╕╨╕ ╨▓ ╨╛╨┐╤А╨╡╨┤╨╡╨╗╨╡╨╜╨╜╤Л╤Е ╨┤╨╛╤Б╤В╨╛╨╕╨╜╤Б╤В╨▓╨░╤Е ╤В╨╛╨▓╨░╤А╨░ ╨╕╨╗╨╕ ╤Г╤Б╨╗╤Г╨│╨╕ ╨╕ ╨╖╨░╨┤╨░╤З╨░ ╨▓╨╜╤Г╤И╨╡╨╜╨╕╤П. ╨Я╤А╨╕ ╤Н╤В╨╛╨╝ ╤А╨╡╨║╨╗╨░╨╝╨░ ╨╛╨▒╤Л╤З╨╜╨╛ ╤Б╤Б╤Л╨╗╨░╨╡╤В╤Б╤П ╨╜╨░ ╨┐╨╛╨┐╤Г╨╗╤П╤А╨╜╨╛╤Б╤В╤М ╨┤╨░╨╜╨╜╨╛╨│╨╛ ╤В╨╛╨▓╨░╤А╨░.