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"What the Dog Saw: And Other Adventures" - читать интересную книгу автора
(Gladwell Malcolm)
Malcolm Gladwell
What the Dog Saw: And Other Adventures
Preface
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PART ONE.OBSESSIVES, PIONEERS, AND OTHER VARIETIES OF MINOR GENIUS
The Pitchman
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The Ketchup Conundrum
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Blowing Up
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True Colors
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3.
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John Rock’s Error
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What the Dog Saw
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PART TWO.THEORIES, PREDICTIONS, AND DIAGNOSES
Open Secrets
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Million-Dollar Murray
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The Picture Problem
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Something Borrowed
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Connecting the Dots
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The Art of Failure
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Blowup
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PART THREE.PERSONALITY, CHARACTER, AND INTELLIGENCE
Late Bloomers
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Most Likely to Succeed
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Dangerous Minds
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The Talent Myth
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The New-Boy Network
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Troublemakers
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Acknowledgments
About the Author
PART ONE.OBSESSIVES, PIONEERS, AND OTHER VARIETIES OF MINOR GENIUS
“To a worm in horseradish, the world is horseradish.”
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